Marketing Director

8fig is revolutionizing eCommerce growth by providing sellers with innovative financial tools and solutions to scale their businesses. We’re looking for a visionary Marketing Director to lead our performance marketing efforts and shape our marketing direction. If you excel at combining data-driven performance strategies with bold creative leadership, this role is for you.

Our mission is to help businesses scale with confidence. We're seeking a strategic and results-oriented Marketing Director to join our innovative team and take our marketing efforts to the next level.

Role Overview:

As the Marketing Director, you will spearhead our efforts to drive new leads, acquire new customers, and generate revenue. This role requires a data-driven leader with a deep understanding of performance marketing across multiple channels, combined with the ability to innovate and integrate new strategies into the marketing mix.

Key Responsibilities:

Performance Marketing Strategy:
Develop, execute, and optimize a comprehensive performance marketing strategy focused on lead generation, customer acquisition, and revenue growth.
Manage campaigns across channels such as paid search, social media, programmatic, affiliate marketing, and more.
Channel Innovation:
Identify, evaluate, and test new marketing channels and tools to diversify the marketing mix.
Stay ahead of industry trends, leveraging innovative tactics to maintain a competitive edge.
Team Leadership & Collaboration:
Lead, mentor, and grow a team of marketing professionals, fostering a culture of collaboration, experimentation, and accountability.
Partner with cross-functional teams, including product, sales, analytics, credit, risk and creative, to ensure seamless execution and alignment on goals.

Creative Direction & Optimization:

Work closely with the design and content teams to develop high-performing ad creatives, landing pages, and other marketing assets.
Lead creative testing and experimentation to optimize ad copy, visuals, CTAs, and landing page experiences for higher conversion rates.
Ensure creative assets align with brand positioning while maximizing engagement and performance across different marketing channels.

Analytics & Optimization:
Develop and monitor key performance indicators (KPIs) to measure campaign success and ROI.
Conduct in-depth analysis to identify opportunities for optimization and scale winning strategies.
Utilize data insights to continuously improve performance across all channels.
Budget Management:
Own the performance marketing budget, ensuring efficient allocation to maximize ROI while maintaining cost discipline.
Forecast, track, and report on campaign performance and budget utilization.

Requirements:

5+ years of experience in performance marketing, with a proven track record of driving customer acquisition and revenue growth.
Expertise in managing campaigns across multiple performance marketing channels (e.g., Google Ads, Meta Ads, affiliate networks, etc.).
Strong analytical skills with experience using tools like Google Analytics, Tableau, or similar platforms to derive actionable insights.
Experience with A/B testing, conversion rate optimization (CRO), and landing page performance improvement.
Proven ability to identify and launch innovative marketing channels and tactics.
Leadership experience, including hiring, mentoring, and developing marketing teams.
Exceptional communication and project management skills, with the ability to work cross-functionally in a fast-paced environment.
Bachelor’s degree in marketing, business, or a related field (MBA preferred).

What We Offer:

Opportunity to make a significant impact in a high-growth environment.
A collaborative, innovative, and supportive team culture.
Competitive salary and benefits package.
Professional growth opportunities in a company that values creativity and leadership.

Join us at 8fig to shape the future of eCommerce growth and bring your innovative ideas to life!