CRM Manager, Ontario

Israel
Position ID: DE.C4D
CRM Manager, Ontario

More about evoke

We’re a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and ambition for the business, there couldn’t be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences. That’s the future. That’s evoke.

At evoke, you’ll benefit from flexibility and a culture built on trust. We’ll give you the space to be yourself and the tools you need to protect our customers while they play. We’ll invest in your future to help you develop your unique strengths and build a career that’s right for you.

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At evoke, we prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.

Sound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage.

More about the role:

Evoke PLC is looking for an experienced and innovative Casino CRM Manager to take ownership of our Ontario market. You will lead end-to-end CRM strategies for the 888casino brand, supporting growth through targeted and effective CRM campaigns. This is a unique opportunity for a highly motivated CRM professional to join one of the world’s top online gaming companies, building campaigns that drive customer loyalty, engagement, and long-term profitability.

What You'll Be Doing:

Strategy & Campaign Development: Develop and execute multi-channel CRM campaigns for the Ontario market, utilizing email, push, in-app, and SMS to engage players and increase retention.
Customer Engagement: Create and manage both mass-market and segmented marketing activities that enhance player lifetime value and drive engagement.
Project Management: Collaborate closely with creative, product, compliance, and analytics teams to deliver CRM campaigns on time and to a high standard.
Data-Driven Optimization: Leverage data insights and work closely with the analytics team to identify key opportunities for campaign improvement. Regularly conduct A/B tests and optimize campaigns to achieve measurable improvements in customer engagement and profitability.
Competitive Analysis: Stay updated on industry trends and competitor activities in the sports and iGaming sectors to ensure our campaigns are both innovative and competitive.

Key Responsibilities:

Develop and implement commercial strategies aligned with company objectives.
Drive growth through targeted and personalized CRM activities that boost retention and lifetime value.
Lead cross-functional projects from ideation to execution, ensuring messaging aligns with brand values.
Constantly monitor KPIs, assess performance, and improve campaigns based on data insights.
Manage CRM activities for multiple brands, including 888casino Canada and Sports Illustrated Casino, tailored for the Ontario market.

Job Requierments
Experience: Minimum 2 years in CRM, Retention Marketing, or a similar role, with a proven track record in implementing successful customer retention strategies, ideally in the iGaming or sports sectors.
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
Analytical & Detail-Oriented: Strong analytical skills, familiarity with Excel, and a keen eye for detail.
Communication & Collaboration: Excellent communication and interpersonal skills with the ability to manage multiple projects and work effectively with global teams.
Technical Proficiency: Experience with CRM tools and familiarity with multi-channel campaign management.
Industry Knowledge: A passion for sports and gaming, along with an understanding of the online gaming landscape.
Driven & Innovative: An independent, results-oriented thinker who thrives on taking ownership and applying a “can-do” approach.