Communications Manager

Optimove is a global marketing tech company, recognized as a Leader by Forrester and a Challenger by Gartner. We work with some of the world's most exciting brands, such as Sephora, Staples, and Entain, who love our thought-provoking combination of art and science. With a strong product, a proven business, and the DNA of a vibrant, fast-growing startup, we're on the cusp of our next growth spurt. It's the perfect time to join our team of ~450 thinkers and doers across NYC, LDN, TLV, and other locations, where 2 of every 3 managers were promoted from within. Growing your career with Optimove is basically guaranteed.

At Optimove, we are a Customer-Led Marketing Platform with a global footprint, dedicated to helping consumer brands enhance customer lifetime value through marketing automation. We are looking to expand our organic traffic and engagement on LinkedIn, and secondarily boosting our presence on Twitter and Instagram.

To achieve this, we seek an experienced Social Media Manager who can craft and execute a comprehensive social media strategy that resonates with our target audience, business to consumer marketers. Our primary business goal is to increase brand visibility, improve our employee advocacy program, connect with influencers, and strategically promote posts and campaigns.

Our key objectives for this role are:

Enhance content strategy to drive more organic visitors and connections.
Collaborate with Optimove employees/champions to generate an advocacy-led social media strategy that strengthens the Optimove brand.
Engaging with Influencers these include industry experts and reporters/podcasters etc.
Run promotional "boosted" posts/campaigns that are strategic to Optimove sales and promotional goals
Support LinkedIn, Instagram and X: Support to social media posts.

Responsibilities include:

Content Creation and Posting: Develop a consistent schedule of high-quality, brand-aligned posts across LinkedIn, Twitter, and Instagram to maintain audience engagement and drive traffic.
Collaborate with different departments within Optimove to constantly develop and distribute high-quality, engaging posts.
Audience Engagement and Community Management: Actively interact with followers, respond to comments, and foster community discussions to build loyalty and encourage sharing.
Performance Analytics and Reporting: Monitor, measure, and report on social media performance (engagement metrics, growth trends, etc.) to inform strategy and drive continuous improvement.
Strategy Development: Leverage data-driven insights and industry best practices to refine and optimize our social media strategy for lead generation and brand visibility.

Requirements:

Fluency in English (both written and spoken) is required for this role.
Proficiency with social media management tools such as Hootsuite.
Experience with inbound marketing and analytics platforms like HubSpot.
Strong analytical skills to interpret data and generate actionable insights.