Product Marketing | TLV

we are looking for a Product Marketing.
Key Responsibilities:
Own the development of Zotas vertical messaging by translating product capabilities into clear value propositions and impactful market narratives.
Lead creative messaging and campaign angles in close partnership with the Sales team to ensure a unified voice across the website, marketing campaigns, and sales collateral.
Leverage user insights, data, and market segmentation to identify new growth opportunities and optimize funnel performance.
Manage new lead communication and engagement programs, including designing lifecycle email flows and supporting outbound marketing initiatives.
Guide the direction of organic content (SEO and GEO) by aligning topics with market demand, strategic verticals, and user data.
Drive both top of funnel and bottom of funnel initiatives by crafting positioning that moves prospects from initial interest to conversion and action.