Product Marketing Manager

Description:

Imagen is looking for a motivated and results-driven product marketing manager, with a passion for planning and executing product and feature launches and collaborating with the product team on product adoption and success.

With very strong market validation and a top-tier VC backing us, this is the perfect opportunity to be part of something huge and help lead the future of photo and video post-production with a fast-growing company.

As a Product Marketing Manager at Imagen, you'll be responsible for:

• Multi-product GTM strategy and execution – Own go-to-market for several product lines and audiences in parallel. Create comprehensive GTM strategies, ensure alignment across marketing, product, and sales, manage timelines, coordinate resources, and oversee campaign development to maximize product visibility and adoption.
• New product and market research – Lead market, ICP, and persona research for new products and new verticals. Size opportunities, identify who we should win first, and turn insight into a clear GTM direction.
• Positioning and messaging – Research and craft compelling product positioning and marketing messaging that differentiates Imagen's offerings in the market, resonates with target audiences, and increases product adoption.
• Competitive landscape – Map the competitive landscape to become an expert on our competitors and their positioning. Educate internal teams and develop supporting materials.
• Cross-company leadership – Drive alignment and decisions across product, marketing, sales, CS, and leadership. Make things happen without waiting for direction.
• AI-first execution – Build AI into your own workflows to move faster and scale output. Think outside the box about how we use AI to create new deliverables and experiences for our customers.
• Storyteller and presenter – Break down complex concepts into extremely simple and clear terms. Comfortable delivering presentations in a range of environments, from industry conferences to customer briefings to internal teams and leadership.

• 5+ years of proven product marketing experience or an equivalent role.
• Proven experience launching new products and taking products into new markets, including launch planning end to end.
• Experience owning multiple products, verticals, or audiences at the same time, with strong context-switching and prioritization skills.
• Must be experienced with market, ICP, and messaging research and creation.
• Strategic, business-minded thinker with strong analytical understanding and deep knowledge of product life cycles. Experience with Mixpanel and Tableau is an advantage.
• Hands-on AI user who already relies on AI tools in their day-to-day work and is excited to push further.
• Independent and assertive, with a track record of driving cross-functional work to results.
• Charismatic communicator with excellent English written and verbal communication.
• Intellectual curiosity, critical thinking, and an innate desire to bring new category-defining products to market.