Product Manager - Cardio-Rare

The Product Manager supports portfolio expansion and market development and collaborates closely with internal and external teams, such as the Medical Affairs and the Market Access department, local payers, and budget holders. The role combines working in the field and office, and traveling overseas when necessary.
Responsibilities:

*  Planning and achieving marketing goals, including profitability and sales targets for the existing portfolio, and regular monitoring of the market trends, planning short-term and long-term strategies, and driving initiatives to support the plan
*  Developing innovative strategic plans and intensive operational marketing plans
*  Project Management: Identifying and driving critical projects that generate exponential growth
*  Competitive intelligence: Monitoring, analyzing, and evaluating market trends, consumer behavior, and competitor activity to identify market opportunities; adjusting marketing strategy and planning to meet changing markets and competitive conditions.
* Ensure program implementation for existing brands and monitor implementation within the allocated budget.
* Building business cases and ensuring approval of identified opportunities with new product launches.
* Conducting ongoing business and financial reviews of business development opportunities.
* Identifying and developing external opportunities and analyzing potential targets via active internal and external scouting activities.
* Identifying, developing, and maintaining relationships with KOLs.
* Leading cross-functional support to ensure effective communication and implementation of partners' objectives.
* Bring responsibility for alliance management with strategic partners to achieve business goals.
* Developing a consumer activation strategy and driving execution through social media.
* Constantly assessing new developments suitable for our market.