Growth Marketing Manager

As a strategic contributor, the Growth Marketing Manager will play a critical role in shaping marketing approach, integrating AI tools for enhanced efficiency and creativity.

Key Responsibilities:

Content Distribution:

Develop and execute strategies to maximize visibility and engagement for content, using channels like LinkedIn, email campaigns, and industry platforms.
Leverage AI tools to optimize content distribution and ensure alignment with target audience preferences.
Partner with the content team to create streamlined processes for consistent and impactful distribution.
Lead Generation:

Design and implement campaigns focused on generating qualified leads from financial institutions and partners across Europe and the US.
Utilize platforms like HubSpot and LinkedIn to manage outreach, nurture leads, and optimize conversion rates.
Use AI-powered analytics to identify opportunities and refine lead-generation efforts.
Email Marketing:

Create and manage segmented email marketing campaigns to nurture prospects and drive conversions.
Implement best practices in personalization and automation, integrating AI for advanced audience insights.
Analyze campaign performance metrics and continuously improve effectiveness.
Paid Media Campaigns:

Manage and optimize paid media campaigns on LinkedIn and other relevant platforms to amplify content reach and generate leads.
Allocate and monitor budgets to maximize ROI, leveraging AI for advanced targeting and performance analysis.
Analytics and Reporting:

Monitor and analyze campaign performance, using AI-driven tools to derive actionable insights.
Prepare detailed reports on lead generation, content performance, and ROI, providing data-backed recommendations for improvement.
Collaboration:

Work closely with sales teams to align lead handoffs and ensure seamless transitions for prospects.
Collaborate with internal stakeholders to maintain consistency in messaging and align campaigns with brand objectives.