Growth Lead | D2C & Performance Marketing

We are looking for an exceptional, highly experienced Growth Lead to drive customer acquisition, performance marketing, and business growth for an established global consumer-focused company.

This is a senior, hands-on role for someone with a strong background in User Acquisition (UA), proven experience managing substantial performance marketing budgets, and a successful track record of scaling D2C or B2C eCommerce businesses.

The ideal candidate combines deep performance marketing expertise with strategic growth capabilities, strong commercial understanding, and a creative, entrepreneurial mindset.

You will take ownership of the growth strategy, identify new acquisition opportunities, manage large-scale marketing investments, and lead initiatives that directly impact revenue and profitability.

Hands-on User Acquisition experience is essential. We are looking for someone who has personally managed and scaled high-budget performance campaigns and can combine day-to-day execution with broader growth strategy.

This is not a traditional marketing management role. It requires someone who understands performance marketing at a deep operational level while thinking beyond individual channels to identify and build new growth opportunities.

Key Responsibilities

Growth Strategy & Business Ownership

• Own and execute the growth strategy for an established consumer-facing business operating internationally.
• Identify and develop new growth opportunities across acquisition channels, audiences, markets, and customer segments.
• Build and execute scalable growth strategies focused on revenue, profitability, and customer acquisition.
• Lead major growth initiatives from concept through execution, optimization, and scaling.
• Work closely with senior leadership to define growth priorities and business objectives.
• Continuously identify opportunities to improve customer acquisition efficiency and long-term business performance.

User Acquisition & Performance Marketing

• Take hands-on ownership of large-scale User Acquisition activities across major digital advertising platforms.
• Manage and optimize substantial performance marketing budgets with a strong focus on profitable growth.
• Develop and execute advanced acquisition strategies across paid social, paid search, and additional performance channels.
• Identify, test, and scale new acquisition channels and traffic sources.
• Lead performance optimization across campaign structures, bidding strategies, audiences, creatives, and conversion funnels.
• Work closely with creative teams to develop high-performing advertising concepts and continuously improve creative performance.
• Build structured testing frameworks to drive ongoing performance improvements.

Analytics, Optimization & Business Performance

• Analyze key performance indicators, including CAC, LTV, ROAS, conversion rates, retention, and revenue.
• Make strategic budget allocation decisions based on performance data and business profitability.
• Identify opportunities to improve customer acquisition costs, conversion rates, and overall marketing efficiency.
• Translate performance data into actionable growth strategies and business decisions.
• Develop and implement data-driven experimentation and optimization processes.
• Continuously evaluate growth initiatives based on their measurable impact on business results.

Cross-Functional Collaboration

• Work closely with Product, Creative, Analytics, and Technology teams to drive growth initiatives.
• Translate customer behavior and acquisition insights into improvements across the customer journey.
• Lead cross-functional growth projects and ensure effective execution.
• Collaborate with senior stakeholders to align marketing investments with broader business goals.

Requirements

• Extensive hands-on User Acquisition / Performance Marketing experience – mandatory.
• Proven experience managing and scaling very large performance marketing budgets – mandatory.
• Strong experience in D2C or B2C eCommerce businesses – mandatory.
• Proven track record of driving significant customer acquisition and revenue growth.
• Experience developing and executing broader growth strategies beyond traditional campaign management.
• Deep expertise in major performance marketing platforms, including Meta Ads, Google Ads, and additional acquisition channels.
• Strong understanding of customer acquisition, conversion optimization, creative testing, and performance scaling.
• Demonstrated ability to identify and successfully scale new acquisition channels and growth opportunities.
• Strong commercial understanding of CAC, LTV, ROAS, unit economics, and profitability.
• Excellent analytical capabilities and the ability to make strategic decisions based on performance and business data.
• Experience managing substantial marketing investments and optimizing budget allocation across multiple channels.
• Strong creative thinking combined with a highly analytical, results-oriented approach.
• Exceptional ownership, independence, and execution capabilities.
• Proven ability to operate in a fast-paced, entrepreneurial environment.
• Native or native-level English – mandatory.
• Availability to work from the Tel Aviv office 4 days per week – mandatory.

Advantages

• Experience scaling international D2C or B2C eCommerce brands.
• Experience managing multimillion-dollar performance marketing budgets.
• Experience building new acquisition channels or growth engines from scratch.
• Strong background in creative-led performance marketing.
• Experience working closely with Product teams on conversion optimization and customer experience.
• Experience leading strategic growth initiatives in established, high-growth consumer businesses.

The Ideal Candidate

We are looking for an exceptionally strong, high-performing growth professional with a proven record of delivering outstanding business results.

Someone who:

• Has personally managed significant UA budgets and knows how to scale performance profitably.
• Comes from a strong D2C or B2C eCommerce background.
• Combines deep hands-on performance expertise with broader strategic growth thinking.
• Understands how to build sustainable growth engines, not just optimize existing campaigns.
• Has excellent analytical skills, commercial judgment, and creative instincts.
• Is highly independent, proactive, ambitious, and execution-oriented.
• Demonstrates a consistent track record of excellence and measurable achievements.
• Thrives in a high-ownership environment and is comfortable taking responsibility for business results.

This is a high-impact opportunity for an outstanding growth professional who wants to combine large-scale User Acquisition ownership with broader business growth strategy.