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במקום לעבור לבד על אלפי מודעות, Jobify מנתחת את קורות החיים שלך ומציגה לך רק משרות שבאמת מתאימות לך.
מעל 80,000 משרות • 4,000 חדשות ביום
חינם. בלי פרסומות. בלי אותיות קטנות.
מלאה
We are seeking a Product Marketing Director with deep experience in B2B marketing, ideally within the cybersecurity or identity management sector.
This individual will play a key role in designing and executing impactful content that elevates our brand and product offerings.
The ideal candidate is not only a great storyteller but also someone who understands the unique challenges of security solutions and can craft compelling narratives for large enterprise clients.
What youll do:
Content Strategy & Execution: Develop and implement a comprehensive content strategy that supports the entire sales processfrom awareness to conversion. This includes presentations, product demos, case studies, whitepapers, videos, and other marketing collateral.
Sales Enablement: Collaborate closely with sales teams to design and create engaging sales tools, including presentations, competitive intelligence, and pitch decks that effectively communicate the value of our offerings.
Go-to-Market Planning: Lead go-to-market strategies for product launches, ensuring all marketing collateral is aligned with product messaging and tailored to the needs of different customer segments.
Demo Creation: Develop best-in-class product demos that showcase our solutions value, particularly to large enterprises in the cybersecurity space.
Collateral for Sales Stages: Design customized content for each stage of the sales funnel (awareness, consideration, decision), ensuring the sales team has the tools they need to effectively engage and convert prospects.
Market Research & Positioning: Stay current on industry trends and competitors, adjusting product positioning and messaging as needed to stay ahead in the market.
Cross-Functional Collaboration: Work closely with Product, Sales, and Customer Success teams to align messaging, product positioning, and marketing strategies.
Metrics & Optimization: Track, analyze, and report on the performance of content and marketing campaigns, using data to optimize and improve marketing effectiveness.
This individual will play a key role in designing and executing impactful content that elevates our brand and product offerings.
The ideal candidate is not only a great storyteller but also someone who understands the unique challenges of security solutions and can craft compelling narratives for large enterprise clients.
What youll do:
Content Strategy & Execution: Develop and implement a comprehensive content strategy that supports the entire sales processfrom awareness to conversion. This includes presentations, product demos, case studies, whitepapers, videos, and other marketing collateral.
Sales Enablement: Collaborate closely with sales teams to design and create engaging sales tools, including presentations, competitive intelligence, and pitch decks that effectively communicate the value of our offerings.
Go-to-Market Planning: Lead go-to-market strategies for product launches, ensuring all marketing collateral is aligned with product messaging and tailored to the needs of different customer segments.
Demo Creation: Develop best-in-class product demos that showcase our solutions value, particularly to large enterprises in the cybersecurity space.
Collateral for Sales Stages: Design customized content for each stage of the sales funnel (awareness, consideration, decision), ensuring the sales team has the tools they need to effectively engage and convert prospects.
Market Research & Positioning: Stay current on industry trends and competitors, adjusting product positioning and messaging as needed to stay ahead in the market.
Cross-Functional Collaboration: Work closely with Product, Sales, and Customer Success teams to align messaging, product positioning, and marketing strategies.
Metrics & Optimization: Track, analyze, and report on the performance of content and marketing campaigns, using data to optimize and improve marketing effectiveness.
Requirements:
7+ years of experience in product marketing, with a focus on B2B solutions.
Experience in security, identity management, or related fields is a must.
Proven experience developing and executing content strategies that support the sales process from start to finish.
Strong experience in creating product demos and sales collateral for large enterprise customers.
Demonstrated ability to translate complex technical products into compelling, easy-to-understand value propositions.
Excellent writing, communication, and presentation skills.
Experience collaborating with cross-functional teams, particularly Product and Sales.
Data-driven mindset with the ability to track and optimize marketing efforts.
Bachelors degree in Marketing, Communications, Business, or a related field. MBA is a plus.
7+ years of experience in product marketing, with a focus on B2B solutions.
Experience in security, identity management, or related fields is a must.
Proven experience developing and executing content strategies that support the sales process from start to finish.
Strong experience in creating product demos and sales collateral for large enterprise customers.
Demonstrated ability to translate complex technical products into compelling, easy-to-understand value propositions.
Excellent writing, communication, and presentation skills.
Experience collaborating with cross-functional teams, particularly Product and Sales.
Data-driven mindset with the ability to track and optimize marketing efforts.
Bachelors degree in Marketing, Communications, Business, or a related field. MBA is a plus.
This position is open to all candidates.
במקום לעבור לבד על אלפי מודעות, Jobify מנתחת את קורות החיים שלך ומציגה לך רק משרות שבאמת מתאימות לך.
מעל 80,000 משרות • 4,000 חדשות ביום
חינם. בלי פרסומות. בלי אותיות קטנות.
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