MARKETING OPERATIONS MANAGER

Our incredible Marketing team is looking for a Marketing Automation and Operations Manager, to make a real impact on our business and success.
You will:
Bring your deep understanding of the latest trends in marketing activities and tools, including end-to-end digital marketing from web-based engagement, demand generation through nurturing programs, and more.
Implement a marketing automation strategy and execution plan to support business goals.
Manage all aspects of key MarTech systems (marketing automation, CRM integrations and more), both technical and methodological.
Be solutions-oriented and create contingency plans to meet deadlines.
Youll be using your talents in:
Developing life-cycle campaign strategies, determining segments and target audiences for engagement and conversion using persona-based, personalized journeys.
Creating, managing and optimizing nurture flows for inbound leads for the different lifecycles.
Monitoring Hubspot automation programs, auditing all rules, logic, forms, CRM integrations, proper data and lead flows.
Optimizing drip and nurturing campaigns for higher engagement and a shorter lead-to-MQL journey,
Building a cross-channel experience with several touchpoints, such as emails, in-products, and pushes to create automated, triggered and transactional programs.
Partnering with designers, content managers, and product marketing managers to develop and align our email messaging, templates, designs, and campaign flows and goals.