Analytics Team Lead - Entain

We are seeking an experienced and motivated Analytics Team Lead to join our dynamic team in LATAM. The Analytics team is responsible for the Product and Marketing analytics domains, driving data-driven insights that optimize our sports, casino, and customer experience (CX) offerings and shaping our marketing strategies for acquisition and retention and driving business growth through data-driven insights. You will work closely with cross-functional teams to influence product strategy, enhance user experiences and optimize marketing campaigns effectively .
Responsibilities:
Manage and lead a team of analysts, fostering a collaborative and innovative work environment. Provide mentorship, coaching, and professional development opportunities for team members. Set clear goals and expectations, and regularly assess team performance.
Develop and execute a comprehensive analytics strategy aligned with business objectives. Collaborate with stakeholders to define key performance indicators (KPIs) and metrics, Identify opportunities for improving data collection, analysis, and reporting processes.
Conduct in-depth analysis of user behavior, trends, and performance data to identify opportunities and challenges. Analyze marketing campaign performance, customer behavior, and market trends to provide actionable insights to stakeholders. conduct deep-dive analysis to optimize marketing initiatives. Translate data findings into actionable insights and recommendations to improve product offerings.
Work closely with product managers to influence product roadmap decisions and localized configurations based on data-driven insights. Monitor product performance and make data-backed recommendations for enhancements and optimizations.
Create and maintain comprehensive dashboards and reports to track product performance and communicate insights to stakeholders. Ensure data accuracy and integrity in reporting processes.
Collaborate with marketing, development, and customer experience teams to align analytics efforts with broader business goals. Provide data-driven support for A/B testing, user segmentation, and customer journey analysis.
Stay current with industry trends, emerging technologies, and best practices in product analytics. Identify opportunities to enhance data collection methods and tools.