PPC Manager

Description:
Friends is seeking a dynamic PPC Manager to lead our pay-per-click advertising strategies and drive results. You will be responsible for optimizing campaigns to maximize ROI and overseeing all aspects of our PPC initiatives.
Responsibilities:

• Develop and implement PPC strategies across multiple platforms including Google Ads and Bing.
• Monitor and optimize campaigns to ensure maximum ROI.
• Conduct keyword research and analysis to identify new opportunities.
• Collaborate with the marketing team to align PPC efforts with overall marketing goals.
• Generate regular reports on campaign performance and insights.
• Manage budgets effectively to ensure efficient spend allocation.

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in PPC management.
• Proficiency in Google Ads and Bing Ads platforms.
• Strong analytical skills with the ability to interpret data and identify trends.
• Experience with A/B testing and other optimization techniques.
• Excellent communication skills and the ability to work collaboratively.