PPC Campaign Manager

Full-Time | Tel Aviv - On site

About the Role:

We’re looking for a results-driven PPC Campaign Manager to join a growing performance marketing agency in Israel.

In this role, you’ll manage and optimize paid advertising campaigns across multiple platforms, focusing on lead generation, campaign efficiency, and measurable business results. You’ll work with performance data, test new approaches, and continuously improve campaign performance while managing budgets across different channels.

This is a hands-on role for someone who understands performance marketing, enjoys working with numbers, and knows how to turn campaign data into actionable decisions.

Key Responsibilities

• Plan, launch, manage, and optimize PPC campaigns across platforms such as Google Ads, Meta, TikTok, and native advertising platforms.
• Monitor campaign performance and optimize key metrics, including CPA, CPL, ROAS, conversion rates, and overall ROI.
• Manage advertising budgets and allocate spend based on campaign performance and business objectives.
• Analyze campaign data to identify trends, optimization opportunities, and areas for improvement.
• Conduct A/B testing of creatives, audiences, landing pages, and campaign strategies.
• Track campaign results and prepare performance reports with actionable insights.
• Work closely with creative, analytics, and other internal teams to improve campaign effectiveness.
• Stay up to date with advertising platform updates, industry trends, and new performance marketing opportunities.

Requirements:

• 2+ years of hands-on experience managing PPC or paid media campaigns.
• Experience from an agency in the Israeli market - a must.
• Practical experience with Google Ads and Meta Ads Manager.
• Experience working with additional platforms such as TikTok Ads, Taboola, Outbrain, or DV360 is an advantage.
• Strong understanding of performance marketing metrics, campaign optimization, and budget management.
• Excellent analytical skills and strong Excel or Google Sheets capabilities.
• Experience with GA4, Google Tag Manager, conversion tracking, and campaign attribution is an advantage.
• Ability to manage multiple campaigns and budgets while maintaining attention to detail.
• A proactive, data-driven mindset with strong problem-solving skills.
• Good English communication skills.

Additional Information

• Full-time position.
• Israel-based role.
• Opportunity to work in a performance-driven environment with exposure to multiple advertising channels and campaign strategies.