Sales Enablement – Global Marketing Team

Personetics is the global leader in financial data-driven personalization, helping financial institutions deepen client relationships through enhanced financial wellness. We serve 130+ financial institutions and reach 150 million customers across 35 global markets, with offices in New York, London, Singapore, São Paulo, and Tel Aviv.

Requirements:

Bachelor's degree, or a related field; MBA is a plus.
4-5 years of experience in product marketing, sales and/or partner enablement, , GTM strategy, or a related field.
8+ years total business experience
Experience in fintech, and knowledge in the banking industry is a plus
Proven ability to create this new position and work independently
Proven track record of supporting global sales and partner organizations.
Strong understanding of complex sales cycle and GTM strategies and how they translate to sales and partner processes.
Excellent communication, writing and presentation skills.
Proficiency in enablement tools and platforms (e.g., Salesforce, HubSpot, etc.)
Ability to work across cultures and time zones in a fast-paced, matrixed environment.

About The Position:

We are seeking a dynamic and strategic Sales Enablement Go to Market Specialist to support our global sales and partner ecosystem. Reporting to the Head of Marketing, this role will work closely with Product, Product Marketing, Solution Architects, and Sales to ensure Personetics’ GTM initiatives are equipped with the resources needed to address complex go-to-market challenges and navigate demanding regional dynamics.

This position focuses on equipping sales representatives and partners with the assets, resources, and strategies necessary to excel in competitive markets.

Responsibilities:

Sales Enablement Content Strategy: Develop and execute a comprehensive sales enablement program tailored to the global sales team’s needs. Align enablement initiatives seamlessly with the company’s GTM strategy by focusing on strategic priorities to navigate and support each phase of a complex sales cycle with precision and confidence
Content Development & Management: Create, curate, and manage enablement content for both sales teams and partners, including playbooks, presentations, product materials, and objection-handling resources. Ensure materials are accessible, up-to-date, and tailored to regional and partner-specific needs. Crafting tailored cadences that address distinct personas and customer needs. Emphasize needs-based selling while articulating the product’s unique value proposition with clarity and impact. Develop comprehensive, persona-specific datasheets and product-line resources, empowering teams with robust battle cards and collateral.
Partner Enablement Program: Design and implement enablement programs for global partners to motivate the partner sales teams to sell our products actively. Create and maintain partner-facing content, such as playbooks, data sheets, and co-branded marketing materials. Collaborate with the partner management team to define metrics for partner success and engagement.
Cross-Functional Collaboration: Be the focal point between product management, sales, marketing, and partner teams, facilitating clear communication and shared objectives.
Data & Performance Insights: Monitor and analyze the effectiveness of enablement initiatives for both sales and partner teams, using key metrics such as sales productivity, deal velocity, partner engagement, and revenue growth. Provide actionable feedback to leadership and make continuous improvements to enablement programs.