Head of Marketing Operations

Description:

DealHub's award-winning CPQ and Revenue Platform offers the most complete and connected revenue workflow for sales organizations. We are seeking an experienced, energetic, and methodical professional to join our industry-leading Marketing team.

We are seeking a strategic and data-driven Head of Marketing Operations to lead the team and be responsible for optimizing, scaling, and tracking the performance of our marketing engine.This is a high-impact leadership role responsible for ensuring that our marketing systems, data, and processes operate at peak efficiency.

You’ll oversee the marketing tech stack (especially HubSpot, Salesforce & Monday.com) and ensure it’s fully leveraged to drive demand, optimize performance, and align with GTM goals. Your work will directly shape how campaigns are executed, how attribution is measured, and how insights fuel revenue growth.

 Responsibilities

Strategic Leadership

• Build, lead, and scale the marketing operations function to support revenue growth.
• Partner with Marketing, Sales, and RevOps to ensure seamless handoffs, accurate reporting, and shared KPIs.
• Define, track, and report on key metrics (CAC, MQL-to-SQL conversion, campaign ROI).
• Balance multiple priorities and functions simultaneously, while delivering under pressure in a fast-paced environment.

Systems & Automation

• Own and manage the marketing tech stack (HubSpot, Salesforce, Monday.com, Optimizely, Factors.ai).
• Design, implement, and optimize HubSpot workflows to automate and scale lead management, nurturing, and campaign execution.
• Serve as a Salesforce professional, ensuring accurate data, reporting, and integration across GTM systems.
• Enhance marketing automation, lead scoring, nurturing workflows, and data synchronization.
• Support and optimize email marketing programs, ensuring scalability, performance, and alignment with demand-gen and ABM strategies.

Analytics & Reporting

• Develop and maintain dashboards and reporting frameworks for campaign performance, funnel health, and marketing-sourced pipeline.
• Manage attribution modeling efforts to identify high-impact initiatives.
• Ensure data quality, integrity, and usability across all marketing systems.

Process Optimization & Project Management

• Standardize and streamline campaign execution processes for efficiency and scalability.
• Continuously refine internal workflows to maximize productivity and minimize friction.
• Lead project management initiatives, ensuring on-time and successful delivery of cross-functional marketing programs.
• Act as a change agent for operational excellence and cross-functional alignment.

Must-Haves:

• 5+ years of experience in Marketing Operations, with 2+ years in a leadership role.
• Deep expertise in HubSpot workflows and professional-level Salesforce administration/usage (certifications a plus).
• Strong background in email marketing and campaign execution at scale.
• Hands-on experience with project/campaign management tools like Monday.com.
• Solid understanding of Account-Based Marketing (ABM) strategies and execution (required).
• Strong analytical skills with fluency in performance marketing metrics.
• Proven ability to manage cross-functional projects and communicate with both technical and non-technical teams.
• Ability to work effectively under pressure while managing multiple functions and priorities simultaneously.
• Passion for process improvement, automation, and scaling marketing systems.

Advantageous:

• Familiarity with Optimizely (A/B testing & personalization).
• Familiarity with Factors.ai (B2B attribution & funnel analytics).
• Experience in SaaS or B2B tech environments.
• Familiarity with RevOps and demand generation strategy.