Business Development & Sales Lead – North America

About the Role

SOURCE Tactical Gear is seeking an experienced, results-driven Business Development & Sales Lead to drive commercial growth across the North American defense, tactical equipment, and law enforcement markets.

This role focuses on developing B2B and B2G opportunities, expanding strategic partnerships, managing distributor relationships, and supporting government procurement processes from initial engagement through contract award.

Key Responsibilities

• Business Development & Sales: Identify, develop, and close B2B and B2G sales opportunities across the North American defense, tactical, and law enforcement markets.
• Strategic Partnerships: Establish and maintain relationships with defense integrators, distributors, government procurement teams, and key industry partners.
• Government Procurement: Manage tender opportunities and coordinate RFP/RFI submissions with internal engineering, product management, and operations teams.
• Market Development: Identify emerging market requirements, customer needs, and business opportunities to support product positioning and commercial expansion.
• Customer Engagement: Represent the company at industry exhibitions, professional events, customer meetings, and product demonstrations.
• Sales Performance: Manage sales pipelines, develop commercial strategies, and contribute to revenue growth and long-term business objectives.

Must-have qualifications

• Demonstrated experience in B2B or B2G sales, business development, or strategic account management.
• Strong understanding of the North American defense, tactical equipment, or law enforcement markets.
• Excellent English communication skills, both written and verbal, including professional presentations and business negotiations.
• Proven ability to develop customer relationships, manage complex sales processes, and identify new commercial opportunities.
• Ability to work independently, manage priorities, and collaborate effectively with cross-functional teams.
• Availability to coordinate with customers and business partners across US time zones.
• Ability and willingness to travel across North America for business meetings, industry events, and customer engagements.

Preferred qualifications

• Experience working with defense contractors, tactical equipment manufacturers, government agencies, or law enforcement organizations.
• Familiarity with US federal, state, or local government procurement processes, including RFPs, RFIs, and competitive tenders.
• Established professional relationships within the North American defense or tactical equipment industry.
• Experience managing distributor networks, strategic partnerships, or large commercial accounts.
• Knowledge of military equipment, personal protective equipment, tactical gear, or related product categories.
• Demonstrated success in managing complex, long-term sales cycles and achieving commercial growth targets.

How to Apply

Qualified candidates are invited to submit their CV to:

[email protected]