Email & Lifecycle Operations Manager

Guesty is the all-in-one platform helping hospitality businesses around the world automate, optimize, and scale their operations. We’re a fast-growing global startup that’s transforming how the industry works — from guest experience to business growth.

With a powerful suite of features and integrations with 150+ industry partners — including Airbnb, Vrbo, Booking.com, Expedia, Google Travel, and many more — Guesty empowers property managers to deliver top-tier guest experiences while running more efficient, data-driven operations.

We’re proud to have over 900+ team members across 16 countries worldwide, all working together to build the future of hospitality technology.

If you’re looking to grow your career in a dynamic, global, and impact-driven environment, we’d love to hear from you.

We are seeking a talented and motivated Email & Lifecycle Operations Manager join our team!

Responsibilities:

You'll own our email and lifecycle marketing program end to end — the workflows, the data behind them, the deliverability, and the cross-team processes that keep it running. This is equal parts operations and hands-on execution: you'll design the process and build the infrastructure, not just send campaigns. You'll think holistically across every channel a lead or customer touches — email, in-product (Pendo), SMS, and sales sequences — to create one cohesive experience rather than disconnected sends. And you'll actively hunt for opportunities to convert more, reach more, and deliver better.

This is a build-and-fix role, not a maintainance role. You'll inherit a program mid-rebuild — deliverability to recover, a database to clean and grow, and campaign processes to design from scratch. It's a strong fit for someone who's energized by taking something unstructured and making it work, communicates constantly while doing it, and owns the outcome end to end.

• Opportunity identification — proactively find areas to drive more conversions, improve deliverability, and grow the marketable-contact base; turn them into prioritized, measurable projects
• Cross-channel experience — coordinate email, Pendo, SMS, and sales sequences so a lead or customer gets a cohesive, non-overlapping journey, not colliding messages
• Campaign intake & delivery process — design and run the end-to-end process for how campaigns move across content, design, and ops teams, so delivery is efficient and repeatable
• Complex HubSpot workflows — build and own complex workflows, from trigger logic to segmentation to QA
• Deliverability & database health — mailability best practices, bounce/engagement hygiene, sender reputation, re-permissioning
• Measurement — partner with BI to track engagement through to downstream/revenue impact, not just opens and clicks
• Efficiency through AI & automation — use AI and automation to make the above faster and more repeatable
  
  

• Deep, hands-on HubSpot expertise as a marketer (admin-level a strong plus): workflows, lists, properties, subscription types, reporting
• Operations mindset — you design processes, documentation, and tooling for efficiency rather than working reactively
• Proven ability to spot opportunities and turn them into projects that move conversions, deliverability, or database growth
• Holistic, cross-channel thinking — comfortable orchestrating email, in-product, SMS, and sales touchpoints as one journey
• Strong communication and stakeholder management — proactive, responsive, and clear; flags risks and slipping deadlines early rather than going quiet
• Strong business acumen and work ethic — connects email activity to business outcomes and owns delivery end to end
• Campaign operations experience — running complex workflows and coordinating design, content, and ops teams
• Solid grasp of email deliverability, mailability, and CRM integrations (Salesforce, enrichment, validation)
• Working knowledge of email/privacy law — GDPR required; CASL and other regional regulations (CAN-SPAM, etc.) ideally; consent, opt-in, and re-permissioning practices
• Lifecycle marketing expertise — onboarding, nurture, re-engagement, win-back
• B2B SaaS marketing experience
• English language with a minimum of 3 years professional experience in English speaking work setting.