Email & SMS Delivery Manager JB-5168

• We are looking for a highly analytical and detail-oriented Email & SMS Delivery Manager to take full ownership of campaign deployment, deliverability, and performance optimization across email and SMS channels.

• This role is responsible for the “last mile” of marketing—ensuring that every message reaches the right user at the right time, with maximum accuracy and impact.

• You will not only execute campaigns but also analyze performance data deeply and continuously optimize for engagement and conversion.

• Key Responsibilities: Data-Driven Optimization Monitor and analyze campaign performance (Open Rate, CTR, Conversion Rate, Unsubscribe Rate).

• Lead and execute A/B testing strategies (subject lines, send times, content variations).

• Identify user behavior trends and optimize campaign frequency and targeting to reduce churn.

• Campaign Deployment & Automation Build and maintain responsive email templates across all devices and platforms.

• Implement advanced dynamic personalization (e.g., user preferences, balances, localization).

• Manage SMS campaign delivery, ensuring compliance and message optimization.

• Deliverability & Reputation Management Monitor and improve domain and IP reputation.

• Identify and resolve deliverability issues (spam placement, bounce rates, ISP filtering).

• Conduct regular audits to ensure optimal inbox placement.

• Quality Assurance & Tracking Perform pre-send QA checks (links, tracking parameters, triggers).

• Ensure accurate tracking of clicks, conversions, and ROI in BI systems.

• Proven experience in email and/or SMS campaign management Strong analytical skills and experience working with data Hands-on experience with email marketing platforms / automation tools Technical knowledge of email systems; HTML/CSS for email – strong advantage Experience with A/B testing and performance optimization High attention to detail and strong ownership mindset Fluent English – required Advantages: Experience in iGaming or high-paced, real-time campaign environments Familiarity with deliverability tools (e.g., Litmus, Everest)