Paid Media Specialist

One of our clients, a Big 5 tech company, is looking for a Paid Media Specialist! 🚀

📍 Tel Aviv

We’re looking for a strategic, analytical Paid Media professional to drive global user acquisition initiatives across paid media and app store channels.

This role is focused on leading cross-functional initiatives, shaping media strategy, driving optimization, and turning strategy into execution - working closely with GTM, Product, Creative, Analytics, technical teams, and external agencies.

What you’ll do:

• Drive global paid media & UA strategy across Search, Social & Programmatic

• Lead cross-functional projects from strategy through execution

• Manage media agencies and partners, ensuring alignment with performance goals

• Identify performance trends and drive optimization across budgets, audiences, markets & channels

• Lead ASO initiatives, localization, testing & app store optimization

• Partner with Creative teams to translate performance insights into creative recommendations

• Drive experimentation across creatives, audiences, channels & markets

• Use data and analytics to support strategic decision-making

What we’re looking for:

• 5+ years of experience in Paid Media / Performance Marketing / User Acquisition

• Strong project & stakeholder management capabilities

• Experience with mobile apps or digital consumer products

• Strong understanding of Google Ads, Meta, TikTok & performance channels

• Experience with ASO, creative optimization & experimentation

• Strong analytical orientation and familiarity with AppsFlyer, GA4, GTM, SKAN, SQL and BI tools

• Experience managing external media/performance agencies

• Bachelor’s degree or equivalent practical experience

Looking for someone who can see the big picture, connect the dots across teams, and turn paid media insights into scalable growth initiatives. ✨