Monetization Manager

The Role:

Own monetization strategy and execution - segmentation, promotions, and the campaign calendar that keeps players engaged and spending.

Responsibilities:

• Develop and manage quarterly and monthly strategies that use all product features and marketing tools, alongside generating new ideas.

• Manage segmentation of all players, categorizing them by motivation and behavior.

• Design and implement monetization strategies that motivate players to stay, play and pay, aligned with retention and monetization KPIs.

• Create and execute daily promotional plans - from campaign design and creative development across all channels through operational launch, QA, monitoring, analysis and adjustment.

• Collaborate closely with creative and operations teams, product owners and business analytics.

Requirements:

• 3+ years of experience as a Monetization Manager in the gaming industry or similar

• A methodological approach to data, with the ability to present it clearly to support business decisions.

• Strong quantitative and qualitative analysis skills.

• Strong written and verbal English.

• A team worker and people person - positive, proactive, curious, independent and a quick learner.

• Advanced Excel. Looker and BigQuery knowledge - Advantage