Data Analyst (25346)

Job Description:

• Analyze customer behavior across various loyalty clubs and products to build and optimize business activity effectiveness.
• Process data from diverse internal organizational systems and derive actionable business insights.
• Build and analyze O2O (Online-to-Offline) marketing campaigns, creating ongoing reports and data breakdowns.
• Identify potential customers for upsell and cross-sell opportunities across analytical and digital platforms.

Requirements:

• Education: Bachelor’s degree in Statistics, Economics, Computer Science, or Industrial Engineering & Management – Mandatory.
• Experience: Minimum 2 years of experience in data analysis and working with large databases.
• High analytical capabilities and strong technical understanding – Mandatory.
• Hands-on experience with Unica or another campaign management platform for acquisition, retention, and loyalty – Mandatory.
• Advanced technical skills, including writing complex SQL code – Mandatory.
• High-level SQL proficiency – Mandatory.
• Experience with Business Objects (BO) – Advantage.
• Experience working with Campaign Management platforms – Advantage.
• Experience in large enterprise environments (large financial institutions preferred) – Advantage.