PPC Campaign Manager – Performance Marketing

About COBRA

For more than 30 years, COBRA has operated in the automotive industry, providing advanced vehicle security, multimedia, connectivity, comfort, and safety solutions.

We are looking for a hands-on PPC Campaign Manager to join our marketing team in Tel Aviv.

This role is suited to someone with at least two years of practical campaign management experience who enjoys working with data, investigating performance changes, and continuously improving results.

Experience working at a digital or performance marketing agency is strongly preferred.

Responsibilities

• Plan, launch, manage, and optimize PPC campaigns across Google Ads, Meta, YouTube, Taboola, Outbrain, and additional platforms.
• Manage lead-generation and e-commerce campaigns for the Israeli and international markets.
• Monitor campaign performance based on KPIs such as CPL, CPA, ROAS, conversion rate, lead volume, and lead quality.
• Manage and allocate monthly media budgets of more than ₪200,000.
• Analyze campaign, audience, creative, keyword, and funnel performance to identify opportunities and performance issues.
• Build and manage structured testing plans for ads, audiences, bidding strategies, campaign structures, and landing pages.
• Prepare performance reports that explain what happened, why it happened, and what actions should be taken next.
• Work with GA4 and Google Tag Manager to validate campaign tracking, conversion events, pixels, and UTMs.
• Identify tracking or measurement issues and work with developers or other stakeholders to resolve them.
• Collaborate with designers, developers, suppliers, agencies, sales teams, and brand partners.
• Connect advertising results with actual lead quality and business performance.

Requirements

• At least 2 years of hands-on experience managing PPC and performance marketing campaigns.
• Experience working at a digital advertising or performance marketing agency is strongly preferred.
• Proven experience managing significant monthly media budgets.
• Strong hands-on knowledge of Google Ads, including Search, Display, Performance Max, and YouTube campaigns.
• Practical experience with Meta Ads.
• Experience with lead-generation campaigns, e-commerce campaigns, or both.
• Working knowledge of GA4 and Google Tag Manager, including conversion tracking and basic troubleshooting.
• Strong analytical skills and confidence working with data in Excel or Google Sheets.
• Ability to draw conclusions from data and translate them into practical campaign changes.
• Experience creating reports in Looker Studio or a similar reporting platform.
• High attention to detail and strong organizational skills.
• Strong written and spoken English.

Advantages

• Experience with Taboola or Outbrain.
• Experience with Google Merchant Center and product feeds.
• Experience working with CRM data or analyzing lead quality.
• Experience with landing-page optimization and A/B testing.
• Experience managing several accounts or clients simultaneously.

You May Be a Good Fit If

• You regularly work directly inside advertising and analytics platforms.
• You enjoy investigating why campaign performance changed.
• You are comfortable working with numbers, reports, spreadsheets, and tracking systems.
• You can explain the reasoning behind your optimization decisions.
• You have worked in an agency environment with multiple campaigns, clients, or accounts.
• You focus on business results rather than only clicks and platform metrics.