D2C Growth Manager

About Roojoom and PickMyCall:

At Roojoom, we're on a mission to revolutionize how people interact with technology through advanced conversational AI. Our products are driving impressive KPIs and ROI with millions of users each day.

We recently launched an exciting new product to market – an AI-powered voice assistant tailored for micro-businesses – PickMyCall — helping them work smarter, respond faster, and focus on what matters most. Our go-to-market is driven through strong partnerships with business service providers, SaaS platforms, and direct-to-consumer digital channels. PickMyCall is uniquely positioned to tap a huge lucrative market and is gaining traction in the US and Europe.

To fuel our growth, we are looking for a Growth Direct to Consumer (D2C) manager. If you thrive in a fast-paced, innovative environment and are excited about shaping the future of AI, this is the opportunity for you! We are seeking a dynamic and experienced individual to join our amazing team and lead a cutting-edge technology roll out to market.

About the Role: Manager - Growth

We’re seeking an experienced B2C/D2C, resourceful, and hands-on growth manager to lead our growth marketing strategy and execution. This is a pivotal role for a fast-growing B2C SaaS and mobile application initiative. We need an operational, "in-the-platforms" growth specialist who combines strategic vision with daily campaign execution, product conversion optimization, and creative execution.

Strategy & Performance Marketing

• Define and own the overall D2C and native mobile app growth strategy in alignment with business objectives.
• Directly design, launch, manage, and optimize multi-channel paid acquisition campaigns across core platforms, including Meta Ads (Facebook/Instagram), Google Ads, and mobile App Store acquisition channels.
• Rigorously optimize Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and user LTV to scale acquisition channels efficiently.
• Build and lead a metrics-driven marketing operation (initially direct, hands-on channel management, with team/agency scaling over time).

Native App Growth & Product Conversion Optimization (CRO)

• Drive native mobile app growth strategies (iOS/Android), including App Store Optimization (ASO), app store ad channels, and install-to-paid conversion tactics.
• Own end-to-end product conversion rate optimization across mobile and web onboarding flows, paywalls, trial conversions, and signup funnels.
• Run rapid A/B and multivariate tests across product touchpoints and landing pages to minimize drop-offs and boost free-to-paid conversions.

AI-Driven Creative Asset Generation

• Hands-on generation and iteration of creative assets (ad visual concepts, short-form video ads, copy variants, landing page imagery) utilizing modern generative AI tools (Midjourney, Runway, HeyGen, ElevenLabs, ChatGPT/Claude, etc.).
• Develop performance-focused direct-response hooks and messaging frameworks, using AI workflows to scale creative output rapidly.

Growth Analytics & Lifecycle Engagement

• Set targets, track performance, and build custom product analytics dashboards using tools such as Amplitude, Mixpanel, and Google Analytics (GA4).
• Configure and leverage customer engagement platforms (Customer.io, Braze, Pendo) to drive user onboarding, automated lifecycle campaigns, push notifications, and retention loops.
• Serve as a key advisor to leadership on growth experiments, product telemetry, and unit economics.

Role Requirements:

• Proven Performance & Mobile App Experience: 5+ years in D2C SaaS or mobile app growth marketing with a strong track record of hands-on execution in paid acquisition and native app growth.
• Product CRO Expertise: Demonstrated experience optimizing in-app funnels, paywalls, and onboarding flows to improve product conversion rates.
• Hands-on AI Asset Generation: Practical, hands-on experience using AI tools to generate direct-response ad creative, video assets, imagery, and ad copy.
• Platform Mastery: Deep, practical experience operating inside Meta Ads Manager, Google Ads, and App Store ad platforms.
• Modern Growth Stack: Direct experience using product analytics tools (Amplitude, Mixpanel, GA4) and modern engagement platforms (Customer.io, Braze, Pendo).
• Startup Mindset: Scrappy, resourceful, highly hands-on, and adaptable. Thrives taking full ownership in fast-paced environments.
• Audience Empathy: Proven ability to understand target user motivations and turn those insights into compelling, high-converting messaging.
• Communication: Excellent storytelling, written, and verbal communication skills. Fluent in English