Performance Marketing Manager - YouTube Expertise

Kiryat Ono- Main Office · Full-time · Senior About The Position Kendago is on a mission to redefine how consumers go from noticing a need to buying the right solution online. In an internet shaped by AI, fragmented attention, and constantly shifting platforms, we build, own, and scale top-performing brands and offers — both our own and those of leading partners — by combining proprietary technology, data-driven decision making, and creative excellence at performance scale. We operate at consumer scale, reaching millions of people every day across paid channels, owned funnels, and digital touchpoints. In a world where creative trends, consumer behavior, and platform algorithms shift overnight, Kendago stays ahead of the curve. We move fast, think deeply, and build with purpose. Our culture is rooted in entrepreneurship, innovation, and collaboration — along with shared wins, team dinners, and a whole lot of good food and laughter. We’re a team of makers, doers, and boundary-breakers — product, data, R&D, growth, and creative talent who own the full stack of how consumer brands are built and scaled today. For 17 years, we've built and scaled brands in-house, giving every team member the opportunity to influence decisions, drive growth, and see the impact of their work firsthand. If you’re ready to tackle meaningful challenges, grow at lightning speed, and help shape the next frontier of consumer brand building, you belong here. ABOUT THE ROLE We’re looking for a Senior Performance Marketing Manager to own and scale paid acquisition across multiple channels, bringing deep, hands-on expertise in YouTube performance advertising. You’ll manage large-scale campaigns across Google Ads and Meta, lead our YouTube advertising activity, and work closely with Creative and CRO teams to turn campaign insights into profitable growth. We're looking for someone who brings more than strong execution skills — a proactive, analytical, and creative thinker who takes initiative, challenges the status quo, and is eager to make an impac Our office is located in Kiryat Ono. This is a hybrid position, including two work-from-home days per week. Requirements At least 3 years of hands-on experience running performance-driven, direct-response video campaigns inside Google Ads Proven hands-on expertise in launching, managing, optimizing, and scaling conversion-focused YouTube campaigns through Google Ads, with demonstrated results against CPA, ROAS, or customer acquisition targets. Strong understanding of video creative testing, audience strategy, bidding, conversion tracking, and attribution, with the ability to translate performance insights into actionable creative briefs. Experience using AI tools such as Claude for campaign analysis, automation, or creative experimentation Communication: Strong interpersonal, collaboration, and knowledge-sharing skills. Ability to work independently, take ownership, and collaborate effectively with cross-functional teams. English: Excellent written and spoken English. Responsibilities Hands-on in campaign management, performance analysis, optimization and ongoing media activity. Prioritize and sync all teams relevant to the brand, including Media, CRO and Creative. Partner with the Business Development team to manage customer communication and relationships. Lead Youtube channel Lead cross-functional meetings, ensuring clear communication, alignment, and execution across all stakeholders. Prepare monthly business reviews for management, including performance against goals, project updates, key risks, and growth opportunities.