Senior Growth Marketing Manager

About the Job

Canopy (part of Netspark) is the leading AI-powered content filtering app that protects families and adults from harmful online content. We’re growing fast and looking for a data-driven, strategic, and hands-on leader to take ownership of our end-to-end growth funnel. This is a unique opportunity to join a mission-driven, innovative company at the forefront of "AI for Good."

As Senior Growth Marketing Manager, you will sit at the intersection of strategy, creativity, and analytics - driving paid user acquisition, scaling retention, reducing churn, and maximizing customer Lifetime Value (LTV).

What You’ll Do

1. User Acquisition & Performance Marketing

• Lead paid user acquisition strategies executed by external agencies across multiple channels (Google Ads, Meta, ASA, TikTok, X, ChatGPT etc.), managing monthly budgets exceeding $100K. 
• Oversee external agencies and media vendors to ensure campaign performance and execution.
• Drive creative production, UGC, and ad performance to deliver high-converting assets, landing pages, and structured A/B testing processes.

2. Retention, Lifecycle & CRM Strategy

• Analyze user behavior and cohort trends to identify churn points; design win-back flows, re-engagement programs, and cancellation flow optimizations.
• Build, test, and optimize multi-step automated journeys across Push Notifications, In-App Messaging, and Email (experience with Iterable is a major plus).
• Develop lifecycle programs centered on onboarding, trial-to-paid conversion, and long-term engagement to boost subscriber LTV.

3. Analytics, Data & Operations

• Own and optimize marketing tech stack, analytics, and attribution tools (AppsFlyer, GA4, Power BI, Google Play Console, Apple App Store Connect).
• Serve as the central cross-functional connector between Product, Data, Analysts and Design to align growth initiatives with company goals.

Requirements 

• 6+ years of Growth/Performance Marketing experience in D2C, subscription mobile apps, or B2C SaaS platforms.
• Proven track record scaling Paid Acquisition with monthly budgets exceeding $100K. 
• Hands-on experience building multi-channel user journeys (Push, Email, In-App) via automated CRM platforms (Iterable strongly preferred).
• Understanding of mobile measurement partners (MMPs like AppsFlyer), GA4, Power BI, cohort analysis, LTV modeling, and churn diagnostics.
• Creative & AI-Savvy: Strong creative judgment for performance ads, paired with a passion for using modern AI tools to improve productivity and workflows.
• True team player with a proactive, "can-do" approach, exceptional collaboration skills, and a strong sense of ownership.