Email Marketing & Retention Manager (Hands-on) at Upstep

At Upstep, we have the privilege of helping people feel better, move better and live their everyday lives to the fullest.

The long day on your feet. The run. The workout. The trip. And, just as importantly, having more energy when you get home to the people you love.

It all starts with the same foundation: your feet.

And that's where we make a difference!

We disrupted the traditional custom orthotics industry end to end, and we're now expanding into new customized products designed to help people move and live better.

We were pioneers in bringing custom orthotics online, and today we are a leading DTC custom orthotics brand in the U.S.

And we're just getting started.

At Upstep, we believe even the sky isn't the limit. We have big plans, the ambition to go as far as we possibly can, and we're looking for people who want to grow with us, make an impact and share in the success we build together.

We're a company of people who love people, with good energy, high standards, advanced technology and products we're genuinely proud of. Every person here matters, and every person has room to make a real impact.

We're looking for a creative, hands-on marketer to take real ownership of Email Marketing & Retention, a meaningful growth channel at Upstep.

You'll market to many different types of customers, from athletes and runners to nurses, teachers, parents and people who spend ten hours a day on their feet. You'll have the opportunity to understand different customer needs, build smart segments and create relevant journeys, messaging and offers for each.

AI is part of how we work every day. We use it to research, create, analyze, experiment and find smarter ways to work, and we're looking for someone who already thinks this way.

We actively encourage creative thinking and ideas that come from left field. Bring an idea, challenge the obvious, test it and make it better.

And while the ownership is real, you're never on your own. You'll have experienced people around you to brainstorm with, learn from and help turn great ideas into results.

• Take our Email Marketing & Retention to the next level, from idea through execution and optimization
• Build and improve campaigns, newsletters and automated flows in Klaviyo
• Create smarter customer journeys across Welcome, Abandoned Cart, Post-Purchase, Re-engagement and Win-Back
• Use segmentation and personalization to deliver the right message and offer to the right customer
• Experiment with messaging, creative, offers, audiences and timing
• Turn data into decisions and identify opportunities to increase retention, repeat purchases and customer value
• Use AI tools daily to create, analyze, experiment and find smarter ways to work
• Work closely with Creative, Performance Marketing, E-commerce, Product and Customer Experience

• 2+ years of hands-on experience in Email Marketing, including campaigns, automations and retention activity
• Strong hands-on Klaviyo experience, including building campaigns, flows and automations end to end
• Strong hands-on experience with AI tools as a real part of your everyday workflow
• Strong marketing instinct, analytical ability and understanding of customer behavior
• Experience with segmentation, personalization, automation and A/B testing
• Excellent English and strong copywriting skills
• Creative, curious, proactive and independent, with the drive to take ownership and make things happen

E-commerce or DTC experience, marketing to the U.S., experience with Claude, or experience in Social, Content, CRO, Loyalty or Paid Marketing.

We're based in Rishon LeZion, working together from the office four days a week, with one day from home.

If you want to think, create, experiment, take ownership and make a real impact, with a strong team behind you and the freedom to keep pushing forward, we'd love to meet you.

We're going far, and we're looking for people who want to go far with us.

If this sounds like the place for you, we'd love to hear from you.

Send your CV to [email protected] and tell us in two lines what you would test first.