Email Marketing Manager

We are a fast-growing international portfolio of beauty brands, built to create products people genuinely love and use every day. We're looking for an Email & SMS Marketing Manager who thinks in conversions and customer lifetime value. This role is for a strategic executor - someone who builds comprehensive customer journeys at scale, reads the data to see what’s working, and launches the next iteration before anyone asks. A track record of driving revenue through retention channels is mandatory. This is an on-site, 5 days a week from our Tel Aviv offices position. Responsibilities: Own the Lifecycle: Manage and optimize end-to-end email and SMS flows (welcome series, abandoned cart, post-purchase upsell, replenishment) for both non-paying prospects and active customers. Drive Revenue Metrics: Develop targeted, data-driven strategies specifically designed to increase Conversion Rate (CVR), Average Order Value (AOV), and long-term customer retention. Test & Iterate: Run rigorous, continuous A/B testing across direct-response copy, design elements, subject lines, offers, and send times to maximize revenue efficiency. Master Deliverability: Monitor and maintain list health, deliverability rates, and spam rates. Implement strict list hygiene and technical best practices to ensure messages consistently optimize for landing in the primary inbox. Segment for Relevance: Build sophisticated audience segments based on behavior and purchase history to ensure communication is direct, relatable, and highly personalized, rather than sending repetitive promotional blasts. Cross-Functional Collaboration: Partner closely with the broader Marketing, Product, and Design teams to align retention messaging with paid acquisition efforts, new product drops, and seamless user experiences. Qualifications: 2+ years of hands-on email and SMS marketing experience in a D2C company. Proven e-commerce background - strong advantage. Beauty or skincare brand experience - strong advantage. Deep expertise in CRM and marketing automation platforms (Klaviyo experience preferred). Strong analytical skills with a demonstrated ability to move the needle on AOV, CVR, and email deliverability metrics. A strong understanding of performance marketing dynamics, possessing both a sharp eye for conversion-focused design and a preference for clear, direct copywriting. Excellent written and verbal English skills are required.