Director of Marketing & Creative Services

Location: Israel, Har Tuv

Employment Type: 11 AM to 7 PM - Full-time.

Reporting To: COO

Role Overview

INNOVA is seeking a Director of Marketing, Creative & Graphics to lead the

company’s overall marketing strategy, brand direction, creative execution,

and graphics operations.

This role is responsible for how INNOVA presents itself across every customer

and partner touchpoint, including digital marketing, campaigns, showrooms,

trade shows, sales materials, social media, product launches, and brand

communications.

The role combines strategic marketing leadership with hands-on creative

direction and operational oversight of the graphics department. The

successful candidate will lead internal creative resources, manage external

vendors and agencies, establish scalable marketing processes, and ensure

the company delivers a consistent, premium brand experience across all

channels.

Key Responsibilities

Marketing Leadership & Strategy Develop and lead the company’s overall

marketing strategy, including brand positioning, content strategy, digital

marketing, campaigns, trade show marketing, social media presence, and

lead-generation initiatives. Establish measurable marketing KPIs and ensure

alignment between marketing efforts and company growth objectives.

Brand Vision & Creative Direction: Define and continuously evolve INNOVA's

brand identity as a premium, design-led company. Establish a clear and

differentiated creative direction, own the visual language, tone of voice, and

brand storytelling, and ensure all outputs deliver a cohesive, elevated brand

experience.

Ideation & Concept Development Lead the development of original

campaigns, marketing concepts, and brand narratives. Translate business

objectives into compelling creative directions and develop ideas that position

INNOVA beyond product, as an experience. Set the creative standard for

content, messaging, and storytelling across all initiatives.

Creative Execution Oversight Oversee the execution of campaigns across

digital platforms, video and photography, trade shows, physical activations,

and showroom environments. Maintain rigorous standards for quality and

consistency, and provide clear direction to designers, marketers, and external

creative partners.

Brand Experience - Physical & Digital Ensure alignment between digital

marketing and physical environments, including showrooms, installations,

and trade show presence. Partner with internal teams to deliver a consistent

brand experience across all customer touchpoints that reflects INNOVA's

premium market position.

Cross-Functional Collaboration: Provide strategic leadership across the

company’s Marketing, Creative, and Graphics functions, ensuring alignment

between brand vision, campaign strategy, creative execution, and business

objectives. Oversee the Marketing and graphics teams, and external creative

partners while leading the development and execution of campaigns,

content, visual assets, and brand initiatives across all channels. Collaborate

closely with Sales, Operations, and Product teams to align messaging with

company goals and ensure consistent, high-quality brand representation

across all customer and partner touchpoints.

Qualifications:

● 7+ years of experience in marketing, branding, or creative leadership

roles

● Strong portfolio demonstrating concept development, campaign

ideation, and creative direction

● Proven ability to translate business strategy into executed creative work

● Experience with premium, design-led, or lifestyle brands preferred

● Strong creative judgment paired with a high attention to detail

● Comfortable operating both conceptually and hands-on

● Experience across digital and physical brand environments

What We're Looking For?

We are looking for a Head of Marketing & Creative Services who brings a clear

and confident point of view on brand, marketing, and creative direction.

Someone with high standards for design, storytelling, execution, and brand

consistency, who can translate complex ideas into compelling campaigns

and creative assets that resonate across all customer touchpoints.

The ideal candidate is both a strategic leader and a hands-on operator.

Someone who can lead and scale the company’s marketing, graphics, and

creative functions while driving projects from initial concept through final

execution in a fast-paced, growing environment.