Senior PPC Manager (Google)

Company Description

Webtronic.io is a performance-first technology company that owns and operates comparison sites across B2B and B2C markets. We're not an agency — we're direct advertisers with skin in the game, running high-volume Google PPC Search campaigns powered by proprietary in-house technology. Our team lives and breathes data, optimization, and real business outcomes.

Role Description

We're looking for a Senior PPC Manager who thinks in funnels, not just clicks — someone who understands that campaign management means building a growth engine, not just toggling budgets.

This is a full-time hybrid role based in the Tel Aviv District, with flexibility to work partially from home.

What You'll Do:

• Own and optimize high-spend Google Search campaigns end-to-end
• Build and refine bid strategies, campaign structures, and keyword mapping aligned to user intent
• Run structured A/B tests across ad copy, landing pages, and conversion funnels
• Track and report on the metrics that matter: CPA, ROAS, LTV, Quality Score — not just CTR
• Collaborate with tech, product, and analytics teams to continuously improve funnel performance
• Identify growth opportunities in existing and new markets

What We're Looking For

Must Have:

• 3+ years of hands-on Google Ads experience with a clear performance marketing focus (not brand/awareness)
• Proven experience managing significant budgets and squeezing maximum ROI from them
• Deep proficiency in Google Ads, Google Analytics, and related tools
• Strong analytical mindset — you make decisions based on data, not gut feeling
• Experience with A/B testing and conversion rate optimization
• Ability to manage multiple campaigns simultaneously without losing attention to detail

Strong Advantage:

• Background in comparison sites (insurance, finance, SaaS, or similar verticals)
• Experience at a performance marketing company — not just an agency managing client budgets
• Familiarity with automation, scripts, or custom bidding strategies
• Understanding of landing page optimization and lead generation mechanics

Why Join Us:

• You'll work on owned assets — real accountability, real impact
• High-volume, data-rich environment where performance is everything
• Proprietary tech stack built for scale
• Competitive compensation + performance-based upside
• Hybrid flexibility in Tel Aviv