Marketing Lead

On-site | Tel Aviv, Israel



Applift is seeking a senior, hands-on Marketing Lead to build, own, and scale our entire marketing engine during a critical growth phase.

This is a company-defining role for an experienced marketing leader who combines strategic depth with executional excellence, thrives in fast-moving environments, and has a proven track record of building demand engines that generate real revenue impact.

You will start as a builder and operator, taking full ownership of the company’s lead generation efforts, detecting and converting high-quality SQLs into sales meetings with our sales team representatives at a growing scale. Over time, you will scale what works and help build, refine, and lead Applift’s marketing strategy, infrastructures, work methodologies and a full marketing team, all for supporting meaningful growth.

If you are a growth-oriented marketer with strong business judgment, and the ambition to shape how a category-leading company goes to market - this role is for you.

About The Company

Using a unique, cutting-edge AI-based technology, Applift is the world’s most advanced ASO service for app owners, enabling them to achieve unparalleled marketing and in-app conversion goals by enjoying a constant stream of new and relevant users.

By continuously analyzing and generating app store trends, our team of app marketing experts ensures that apps appear as top search results for what potential users are actively searching for.

Since 2017, Applift has been the #1 solution for some of the world’s biggest brands on both the Apple App Store and Google Play Store, helping them expand and scale to a whole new level. Selected brands using Applift’s technology have become category leaders, reaching millions of users worldwide.

The Opportunity

As Marketing Lead, you will own Applift’s inbound lead generation operations and their ongoing growth motion end-to-end.

Your primary mandate is clear:

Build a lead generation engine that consistently produces sales meetings with high-quality leads.

You will inherit existing channels and agency relationships, yet you are expected to challenge, redesign, and optimize everything - from funnel structure and attribution to execution speed and ROI.

This role reports to C-level leadership and works as a peer to Sales leadership, with high visibility and influence across the organization.

What You’ll Do

Strategy and leadership

• Define and own Applift’s end-to-end marketing strategy with a clear focus on relevant, high-quality sales qualified meeting generation.
• Translate company goals into a focused, measurable marketing roadmap.
• Shape Applift’s go-to-market narratives and value propositions as the company scales, expands into more markets and diversifies its services.
• Ongoing collaboration with Sales team in order to optimize audience targeting and content messaging for best lead and sales meeting generation performance.
  
  

• Serve as both a hands-on operator and gradually build and lead a high-performing marketing team.
• Oversee and scale functions including:
• Demand Generation
• Growth / Performance Marketing
• Marketing Ops / RevOps
• Product Marketing
• Brand / PR
• Content (existing in-house content and copy writer)
• Help Applift transition from a 3rd party agency-led marketing to a mature, results-driven, scalable organization.
  
  

• A clear, stable, and predictable inbound funnel consistently producing SQL meetings.
• Optimal marketing experiment iteration cycles, quick insight extraction, with an ability to adjust across different marketing channels.
• Scalable infrastructure, ongoing reporting, and processes ready for fast growth.
  
  

• 6+ years of experience in B2B marketing, with a strong focus on:
• International agency marketing
• Marketing to sales meetings / calls workflow
• Demand generation
• Growth
• Proven track record of building and scaling inbound marketing pipelines in regulated / restricted industries / MarTech companies, or marketing agencies.
• Experience owning and operating marketing as a business function, not just a channel.
• Strong hands-on experience across performance marketing, funnel design, and experimentation.
• Demonstrated ability to work with Sales teams and optimize for SQL quality.
• Experience building marketing infrastructure, reporting, and attribution models.
• Strategic thinker who is equally comfortable executing day-to-day.
• High ownership mindset with a strong bias for action and results.
• Excellent communication skills and executive presence.
• Fluent English (written and spoken).
  
  

• Background in mobile marketing or mobile app based businesses
• Experience in marketing under regulated or restricted industries
• Exposure to product-led or data-heavy environments
• Experience scaling marketing functions from early-stage to growth-stage
  
  

• Make an actual impact on the mobile app industry - be the one defining the company’s marketing strategy, then oversee its execution. Be the one in charge.
• Freedom and accountability - We believe in bringing in the best people for each position, provide them with clear measurable goals, then let them show us how we should get there. This has made Applift into a place where talents thrive.
• Lead a company-defining function with actual ownership and impact.
• Work directly with senior leadership and shape Applift’s growth trajectory
• Join a category-leading company with strong product-market fit
• Competitive salary, meaningful upside, and fast-track career development