Head of Brand & Marketing Operations

Who We Are:

Outlook Amusements operates a leading B2C consumer marketplace through its flagship brand, California Psychics. For over 30 years, the company has been dedicated to connecting individuals with trusted, expert guidance. Through personalized psychic readings and life guidance delivered by top-rated professional advisors, we help people gain clarity, confidence, and direction at meaningful moments in their lives.

What We’re Looking For:

We are looking for a senior marketing leader to own and drive the marketing of a U.S.-based consumer brand for a U.S. audience.

The role includes full responsibility for brand strategy, media, and marketing execution across channels, as well as building scalable operational marketing processes powered by automation and AI. You will lead cross-company campaigns, shape messaging, and continuously improve efficiency and performance across the marketing organization.

What You’ll Do:

• Own brand strategy, positioning, and messaging for the U.S. market
• Plan and execute upper-funnel campaigns (TV, radio, podcasts, and awareness media)
• Lead organic social strategy and execution
• Lead cross-company campaign planning and go-to-market initiatives
• Conduct market research and derive actionable customer insights
• Build and manage strategic partnerships
• Own the operational marketing workflow end-to-end
• Implement and optimize marketing processes using automation and AI tools
• Define KPIs, analyze performance, and optimize impact across channels
• Manage and mentor the marketing team
• Work closely with product, growth, and leadership teams

What You’ll Need To Be Successful:

• Deep familiarity with U.S. consumer culture and communication style (ability to write and think in natural American voice)
• Proven experience marketing to U.S. audiences
• 6–8+ years of B2C marketing experience
• At least 2 years managing a team
• Experience leading brand and upper-funnel marketing initiatives
• Strong experience in organic social strategy
• Experience managing operational marketing processes
• Hands-on experience using AI tools and marketing automation to improve efficiency and performance
• Data-driven mindset and strong analytical skills
• Excellent communication and leadership abilities

Working Conditions:

• Collaborate closely with U.S. based teams and management
• Continuous work on a computer.
• Ability to work from home including a stable internet connection.
• Occasional international travel to headquarter office in Los Angeles if necessary.
• Work from office in Petach Tikva twice a week

What We Offer:

At Outlook Amusements, we are an established global B2C organization that values collaboration, accountability, and people-first leadership. As part of our newly opened subsidiary in Israel, you’ll join a supportive, engaged team where your contributions matter and your success is shared. We take our work seriously, are deeply focused on delivering exceptional experiences to our customers, and believe in fostering a positive, connected workplace along the way.

We offer a competitive salary and bonus opportunity, along with a comprehensive benefits package that includes a study fund contribution, company holidays, and both local and global team-building activities.

Outlook Amusements is an Equal Opportunity Employer and is committed to creating an inclusive workplace. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, or any other characteristic protected by applicable local laws.