Growth Specialist UA

Papaya is one of the world's fastest-growing mobile game companies, providing entertainment for millions of users across multiple apps. The company is headquartered in the heart of Tel Aviv. We’re looking for a passionate UA Manager who’s eager to establish themselves as a significant building block in a marketing team.

In this role, you will plan and execute marketing strategies for soft launch and identify the best actions to drive high-quality users and revenue for our new games and new initiatives.

It will involve being a critical part of the marketing team, planning the short and long-term growth strategies for our mobile games, guiding the creative team, analyzing, and collaborating with other teams in the studios to bring the most relevant users to our games.

If you are a passionate and creative individual who likes working with people, data, and technology, with a meticulous approach to solving issues within a fast-paced environment, we want you!

• Drive the mobile growth strategy for multiple mobile games and social platforms.
• Defines per-launch stages, budget monitoring, and benchmark settings.
• Hands-on campaign management on all the various mobile ad networks. Perform campaign optimization with respect to bidding strategies, creatives, costs, and platform considerations to meet growth goals.
• Build and maintain strategic relationships with key acquisition partners.
• Regularly research and test new traffic sources, technology, and formats to meet the marketing targets.
• Identify trends and track performance to drive continuous learning across launch phases, informed by benchmarks and best practices.
• Data Analysis (Identifying opportunities, discrepancies, and actionable insights).
• Guide the creative team to create new concepts and iterate based on the performance of the creatives.
• Effectively communicate campaign performance with the team and the management team on a regular basis.

• 2+ years of experience in performance marketing - running UA campaigns with ROAS (return on ad spend) and active user base growth targets.
• Campaign management on self-served platforms - a must.
• Media buying and network relationship management experience with over $1M/month budgets.
• Highly analytical and technical: Understands components of ad calls across various channels.
• Ability to manipulate and analyze large quantities of data and present it in reports.
• Deep understanding of mobile attribution.
• Strong organizational, analytical, presentation, and problem-solving skills.
• Profound knowledge of MS Office Products (Excel in particular).
• Understanding advanced data analysis and the mobile gaming space is a definite plus.
• Fluent in English - verbal and written.