User Acquisition Manager

The Opportunity

Join a global B2C live-streaming platform with over 550 million registered users in an industry projected to reach $240 billion. We are a fast-growing, tech-driven team of 500+ employees dedicated to helping creators monetize their talents through world-class video technology.

Our culture is a mix of high-achievers, creatives, and tech enthusiasts. We don’t believe in the word "impossible." We thrive on growth, tough releases, and the satisfaction of seeing our users engage in real-time. If you are a performance-driven marketer who wants to build something from the ground up, we want to meet you.

Core Responsibilities

• Campaign Execution: Plan and optimize large-scale performance campaigns primarily across Search and Social Media.
• Build from Scratch: Take ownership of setting up platforms, establishing work methods, and designing conversion funnels.
• User Acquisition: Develop and execute UA strategies specifically for mobile web and desktop platforms.
• Creative Optimization: Manage ad copy and landing pages to continuously improve conversion rates.
• Data-Driven Analysis: Monitor performance metrics, generate detailed reports, and adjust strategies to maximize ROI.
• Cross-Functional Collaboration: Partner with Acquisition, Content, Design, and Tech teams to reach aggressive growth goals.
  
  

• Experience: 2+ years of hands-on experience as a Media Buyer and PPC Specialist (Required).
• Technical Skills: Solid understanding of performance attribution and hands-on experience with Google Tag Manager and Google Analytics.
• Analytical Mindset: Ability to interpret complex PPC data and derive actionable insights.
• Communication: Strong verbal and written communication skills in English.
• Organization: Excellent time management skills with the ability to handle multiple campaigns simultaneously.
• Strategic Knowledge: Deep understanding of digital marketing principles, best practices, and the latest PPC trends.
  
  

• Proven track record in managing campaigns across Google Ads, Bing Ads, and Meta (Facebook/Instagram) Ads.
• Experience in high-growth, fast-paced tech environments.