Marketing Lead

About Us:

We’re an innovative gaming studio on a mission to create casual games powered by an

advanced AI-driven LiveOps platform. Our team is made up of experienced veterans from

leading gaming companies such as Playtika, Moon Active, SuperPlay, Papaya, and others. We

are driven by a shared desire to move fast, push boundaries, and build great games without

unnecessary politics or endless meetings.

With teams based in Tel Aviv and across Europe, we are backed by leading mobile gaming

VCs and focused on delivering games that are smart, scalable, and genuinely fun to play.

Role Overview:

We are looking for a hands-on Marketing Lead to own and drive user acquisition and growth

for the global launch of our mobile games. This role has end-to-end responsibility for

marketing execution across the full game lifecycle, from early prototyping and soft launch

through global release and scale.

You will be the first marketing hire, working closely with product, game design, LiveOps, and

analytics, and building the UA and marketing function from the ground up.

Key Responsibilities:

● Own marketing and UA efforts across the entire game lifecycle, from prototype to

soft launch to global release.

● Define and execute a performance-driven UA strategy across key channels including

social, search, SDKs, and ad networks.

● Plan, launch, and optimize UA campaigns with full ownership over budgets,

forecasting, and performance.

● Continuously optimize campaigns to hit ROAS, LTV, CPI, and retention targets.

● Lead creative strategy and hands-on creative testing, working closely with

designers and video creators to iterate quickly and scale winning concepts.

● Analyze cohort performance and marketing data to drive daily optimization and

longer-term strategic decisions.

● Collaborate closely with product, game design, LiveOps, and analytics teams to align

UA efforts with in-game performance and retention.

● Build and lead a high-performing marketing team as the game and company scale.

Requirements:

● 3+ years of hands-on experience in mobile game user acquisition, with ownership

over campaigns through soft launch and global scale.

● Proven experience managing UA across multiple channels such as Meta, Google, and

leading ad networks and SDKs.

● Strong understanding of UA metrics including CPI, ROAS, LTV, retention, and cohort

analysis.

● Demonstrated experience running structured creative testing pipelines and scaling

winning creatives.

● Highly analytical, data-driven, and comfortable making decisions based on

performance.

● Strong collaboration and communication skills, with the ability to work closely with

product and analytics teams.

Why Join Us:

At PlaySpark, you will fully own user acquisition and growth for a new mobile game from

the earliest tests through global launch and scaling. You will work with an experienced

team in a fast-moving environment and have direct access to advanced AI-driven LiveOps

insights that influence real marketing decisions. If you are excited about hands-on

execution, rapid iteration, and owning results end to end, we would love to hear from you.