Marketing Specialist

Do you have experience with TikTok campaigns?

We’re looking for a creative, data-driven, and highly organized Marketing Specialist to join our team and support multi-brand campaigns from concept to execution. You’ll play a key role in bringing products to market, managing day-to-day campaign operations, analyzing performance, and coordinating between internal teams, licensors, and partners to ensure smooth and impactful marketing delivery.

This is a full-time, on-site position, located in the Tel Aviv District.

Working hours are Monday-Thursday from 9:00-18:00, plus Fridays from 8:00-16:00.

Responsibilities

• Plan, coordinate, and execute go-to-market campaigns across multiple brands and platforms (Meta, YouTube, influencers, events, TikTok and more).
• Support the development of marketing plans, product launches, and brand strategies to drive awareness, engagement, and sales.
• Track and analyze marketing and digital performance data to identify trends, measure success, and recommend data-driven improvements.
• Conduct market and competitor research to identify trends, opportunities, and unique selling points (USPs) for each brand.
• Manage content production timelines and coordinate between creative, product, and sales teams to ensure campaigns meet deadlines.
• Oversee approvals with licensors, partners, and customers, maintaining consistent brand alignment and messaging.
• Collaborate on social media content, influencer briefs, and creative assets, ensuring strong visual and verbal storytelling.
• Stay up to date with marketing trends, digital tools, and platform updates to help evolve campaign strategies.
• Take ownership of individual marketing tasks and projects as assigned, ensuring timely and high-quality delivery.

Requirements

• Bachelor’s degree in Marketing, Communications, Social Media, or a related field.
• 1–3 years of experience in marketing specialist, digital marketing, or campaign management (consumer goods or entertainment industry – an advantage).
• Experience with TikTok campaigns - Must
• Strong understanding of marketing metrics and KPIs; ability to interpret data and optimize accordingly.
• Experience using digital marketing platforms (Meta Ads Manager, Google Ads, YouTube Studio,TikTok ads etc.).
• Proficiency with Microsoft Office and Google Workspace, and familiarity with analytics tools.
• Excellent organizational skills, attention to detail, and ability to manage multiple projects simultaneously.
• Exceptional communication skills in English (native or near-native level), both written and verbal.
• Creative mindset with a proactive, can-do attitude.
• Advantages: familiarity with Canva, AI marketing tools, and copywriting.
• Availability to work Monday–Friday.

#The job is a full-time position in our office in Ramat Ha'Hayal, Tel Aviv.

#Working hours are Monday-Thursday from 9:00-18:00, plus Fridays from 8:00-16:00.

About us:

PMI Kids’ World, an internationally recognized name for trending children’s merchandise and toys, has led the market for over 30 years. The company is one of the top three leading gaming manufacturers worldwide, having collaborated with notable brands such as Disney, Universal Studios, UEFA, FIFA, Nickelodeon, Paramount, Sega, and Epic Games. PMI Kids' World creates its successful product lines through in-depth marketing research to identify the latest and hottest trends. Our operations are founded on four key assets: worldwide merchandising rights, development expertise, manufacturing capabilities, and broad global distribution.