Email & SMS Marketing Manager JB-4808

Our company is looking for an Email and SMS Manager with creative skills to fully manage our retention channels.

The role includes building an LTV strategy, creating smart automations and increasing portions of returning customers, while maintaining the brand's unique Tone of Voice.

Responsibilities:

• Management of fireplaces (email and SMS): Building and managing a monthly mailing Gantt combined with valuable content and storytelling.
• Automations: Setting up and optimizing critical customer journeys (Welcome, Abandoned Cart, Win-Back, etc.).
• Segmentation and Personalization: Smart audience segmentation based on data and user behavior to increase conversion rates.
• SMS channel management: Daily optimization, VIP launches and direct promotions.
• Data and CRO: Daily monitoring of key metrics (OR, CTR, Revenue), performing A/B Testing and improving violations (delivery).
• Analyzing RFM and LTV reports.

Requirements:

• 3+ years of experience in managing email marketing in E-commerce - a must.
• Full control of Klaviyo - a must, familiarity with Shopify and Yotpo - an advantage.
• High level of English – a must.
• High analytical ability, drawing conclusions from numbers high level of experience with Excel.
• Basic knowledge of Canva/Photoshop and use of contemporary AI tools - an advantage.