Senior User Acquisition Manager

ppltx is an exciting and dynamic B2C gaming startup in Tel Aviv. Our mission is to

create innovative and captivating gaming experiences that engage and thrill players.

We’re looking for an ambitious and sharp Senior User Acquisition Manager to join us. This

is a unique opportunity to contribute to a rapidly growing gaming company and make a

significant impact on the industry.

Responsibilities:

● Hands-on management of large-scale campaigns across multiple marketing

channels (Facebook, Google, TikTok, DSPs, Offer-walls and others)

● Establish and maintain relationships with key stakeholders in the mobile gaming

industry, including publishers and marketing partners.

● Develop, refine, and implement user acquisition strategies.

● Stay updated on marketing trends and best practices, while combining latest

insights and data, continually refining our marketing messaging.

● Plan and oversee high marketing budgets, set up, and optimize paid campaigns on

multiple platforms and channels, to meet key performance indicators (KPIs)

● Work with a creative team to create visually appealing assets.

● Collaborate with product team, BA, BI and other cross-teams.

● Monitor and analyze Marketing data to evaluate the effectiveness of our content

and identify opportunities for improvement.

● Develop an efficient growth process in ongoing relationships, identify new

opportunities, plan, test and implement new customer acquisition channels

● Perform market research and analyze user behavior to identify new trends and

opportunities.

Requirements:

● 3+ years of experience as a User Acquisition Manager/Media Buyer in the Gaming

Industry.

● Proven ability to lead projects with a positive "can-do" attitude.

● Sharp-minded and creative thinker with a passion for marketing.

● Exceptional analytical and quantitative skills, capable of analyzing data, drawing

conclusions, and developing actionable recommendations.

● Initiative & leadership capabilities

● Proficiency in Excel – must, SQL - an advantage.

● Great communication and collaboration skills

Working from the office only, 5 days a week.

Company located in Tel Aviv near Sarona Market.