Senior User Acquisition Manager – Mobile

We are looking for a Senior User Acquisition Manager with strong hands-on experience in mobile performance marketing, programmatic buying, and app acquisition.

This is a hands-on senior role for someone with deep experience working with mobile apps, DSPs, programmatic networks, and performance-driven UA campaigns across international markets.

The ideal candidate is highly analytical, performance-oriented, and experienced in managing significant budgets while identifying new traffic sources, scaling successful campaigns, and continuously improving performance.

Key Responsibilities

• Plan, launch, manage, and optimize mobile UA campaigns across leading DSPs and programmatic networks.
• Work with platforms such as Kayzen, Unity Ads, AppLovin, and similar mobile/programmatic platforms.
• Own significant budgets, bidding strategies, campaign structures, optimization, and scaling.
• Identify new traffic sources, partners, and opportunities for growth.
• Work closely with Creative teams on concepts, formats, testing, and iteration.
• Build and manage structured testing frameworks across creatives, audiences, channels, and bidding strategies.
• Analyze funnel performance, cohort data, retention, ROAS, LTV, and user quality.
• Work extensively with MMPs and attribution data to evaluate campaign and traffic performance.
• Monitor fraud signals and ensure traffic quality.
• Identify scaling opportunities while maintaining performance and profitability.
• Prepare performance reports and translate data into clear, actionable insights.
• Work closely with internal teams and external partners to drive continuous performance improvement.

Requirements

• 4+ years of hands-on experience in Mobile User Acquisition / Performance Marketing.
• Strong experience working with mobile apps and app acquisition.
• Proven experience working with DSPs, programmatic platforms, and mobile advertising networks.
• Direct experience with platforms such as Kayzen, Unity Ads, AppLovin, or similar.
• Strong understanding of the mobile programmatic ecosystem and different traffic sources.
• Hands-on experience managing and scaling performance campaigns with significant budgets.
• Strong experience with MMPs such as AppsFlyer, Adjust, Singular, Branch, or similar.
• Strong understanding of CPI, ROAS, LTV, retention, cohort analysis, conversion funnels, and user quality.
• Strong analytical mindset with the ability to turn performance data into actionable decisions.
• Experience identifying new traffic sources and scaling successful campaigns.
• Strong communication and stakeholder management skills.
• Comfortable working in a fast-paced, highly performance-driven environment.
• Fluent English - written and spoken.

Advantages

• Experience working with multiple DSPs and programmatic networks.
• Experience across different mobile verticals and international markets.
• Experience with fraud prevention and traffic quality solutions.
• Strong understanding of attribution, postbacks, SKAN, and mobile measurement.
• Experience working closely with Creative teams on performance-driven creative testing.
• Strong Excel / Google Sheets and data analysis skills.