Senior User Acquisition Manager

Workiz is the AI growth engine for home service businesses, an operating system that runs the day and drives the growth. AI answers every call and books the job. Dispatch fills the board and puts the right tech in front of the customer. Estimates, invoices, and payments handle themselves. And because marketing is built into the same system, the job history a business already owns brings back old customers, fills slow weeks, and recovers estimates that went cold. Operations and demand generation in one platform.
Trusted by over 120,000 pros across North America in HVAC, plumbing, garage door, and other trades.
We're proud to be ranked #5 on Dun's 100 list of 2025 of Israel's best companies to work for.
About the role:
We’re looking for a Senior Acquisition Manager to take full ownership of paid acquisition performance across every major channel. This is not a "run the campaigns and report the numbers" role — we want someone who thinks like a founder about their budget, questions the standard playbook, and finds growth where others aren’t looking. You’ll own the targets, the spend, the channel mix, and the story behind the numbers.
So, what will you be doing all day?

Full ownership of paid acquisition strategy and performance across Meta, Google, TikTok, and emerging channels — including AI-driven ad surfaces — managing a significant monthly budget end to end.
Setting and owning, CAC, and ROAS targets in partnership with sales, and being the single point of accountability for acquisition performance.
Building, testing, and scaling full-funnel campaigns, from top-of-funnel awareness through bottom-of-funnel conversion.
Reporting and attribution — building dashboards in Tableau and analytics tools that turn raw data into decisions, and keeping HubSpot data clean from click to closed revenue.
Owning tracking infrastructure (Google Tag Manager, pixels, conversion APIs) so measurement stays accurate as privacy and platform changes keep shifting the ground.
Constantly testing new channels, formats, and creative angles — bringing ideas that go beyond the standard growth playbook.
Partnering with creative, product marketing, and sales to keep acquisition strategy aligned with broader company growth goals.

Requirements:

Ideally, we’re looking for

5+ years of hands-on experience in acquisition marketing, managing large monthly budgets in a B2B or high-growth environment.
Proven, hands-on expertise across Meta, Google, TikTok, and newer advertising channels — you’ve actually built and optimized campaigns, not just briefed an agency.
Strong, comfortable-in-the-data analytical skills — you build the dashboard, you don’t just read the one someone hands you.
A genuine owner mentality: you treat the budget like it’s your own money, you don’t wait to be told what to test next, and you’re accountable for the number, not just the activity.
An outside-the-box thinker who challenges the standard playbook and isn’t afraid to bet on an unconventional channel or format.
A can-do, roll-up-your-sleeves attitude that thrives in a fast-paced B2B environment where priorities shift.
Sharp communication skills — able to turn performance data into a clear, honest story for leadership.

Why Join Workiz?:

Hiring process with us
At Workiz, we aim to complete our hiring processes at lightning speed, keeping the time between when we receive your CV until you (hopefully) sign with us super short, communicative and transparent.
Why You'll Love Being a Workizer

We're located in the heart of Tel Aviv, just a short walk from Rothschild Boulevard.
Our workweek is flexible and hybrid
You'll actually love the product you work with and the people too :)
Excellent benefits
Team players. Rockstars without the ego. Fast learners that work hard and get S*** done.
There is no such thing as a bad idea
Diversity isn't just a buzzword - our team is 45% women and 55% men!
You can grow your career in any direction you choose
We know how to have fun! Join our ping pong tournaments and other spontaneous activities. Oh, and we throw some killer parties
We build our people up. Every team member is treated as a long-term investment and we recognize the value in always nurturing and training them so they can go above and beyond in their skills and job duties