Technical Product Marketing Manager

At Apono, we empower organizations to operate effectively within the cloud environment by harmonizing operations and security through sophisticated access management. Our platform furnishes companies with Just-In-Time and Just Enough access across their hybrid infrastructure, thereby mitigating access risk while simultaneously enhancing productivity. Apono maintains offices in New York and Tel Aviv and supports numerous global clientele, including Fortune 500 corporations. We recently achieved recognition in Gartner's Magic Quadrant for Privileged Access Management.

What are we looking for?

We’re building the next generation of agentic security — intelligent, autonomous systems that actively protect modern organizations in real time. As our Technical Product Marketing Manager, you will own the translation of this vision into a clear, compelling, and credible story for the market. This is a highly strategic and hands-on role at the intersection of security, AI/agents, and go-to-market execution. You’ll work closely with Product, Engineering, Security, Sales, and Marketing to define positioning, lead launches, enable GTM teams, and ensure our messaging resonates with highly technical buyers and practitioners. You’ll be the voice that turns complex, cutting-edge security capabilities into narratives that build trust, drive adoption, and differentiate us in a crowded market. If you are deeply technical, security-oriented, and exceptionally articulate — and you enjoy operating in fast-moving, uncharted markets — this role is for you.

Responsibilities:

• Own Technical Product Marketing for the Agentic Security Domain
• Define and own positioning, messaging, and value propositions for our agentic security capabilities across personas (security leaders, practitioners, platform teams, buyers).
• Craft a clear and differentiated narrative around agentic access, authorization and authentication, autonomous security, trust boundaries, permissions, and risk reduction.
• Develop a deep understanding of customer pain points, threat models, and security workflows through research, field feedback, and competitive analysis.
• Maintain and evolve competitive intelligence: market landscape, differentiation, and positioning against alternative approaches.
• Act as a trusted partner to Sales and Solutions teams, bringing clarity to complex buying conversations.
• Own end-to-end GTM strategy for new features, agents, and major launches — from market insight to execution.
• Translate technical product releases into compelling customer-facing stories, assets, and enablement.
• Partner with Product Managers to compile and educate on market, competitive, and customer insights.
• Enable and Align GTM Teams alongside Marketing Team PMMs
• Build high-quality sales and field enablement materials (pitch decks, talk tracks, demos, FAQs, battlecards).
• Ensure consistency and precision of messaging across marketing, sales, content, and product touchpoints.
• Support both GTM motions with persona-specific messaging and use cases.
  
  

• 6–10+ years of experience in B2B SaaS marketing, with strong technical hands-on product marketing experience.
• Deep technical fluency, preferably in security domains such as identity, access management, permissions, cloud security, DevSecOps, or risk management.
• Proven ability to translate complex, technical concepts into clear, credible, and persuasive narratives.
• Experience with AI-driven or autonomous systems.
• Experience owning end-to-end GTM for sophisticated products — from positioning to launch and enablement.
• Strong understanding of security buyers and practitioners, their language, objections, and decision criteria.
• Exceptional written and spoken English — you are precise, articulate, and persuasive with both technical and executive audiences.
• Comfortable operating in ambiguity and fast-changing environments; able to turn loosely defined ideas into structured strategies and execution plans.
• Highly collaborative, with a track record of influencing Product, Engineering, Sales, and Leadership.
• Analytical mindset with the ability to use data, feedback, and market signals to guide decisions.
• Background working closely with security engineers or prior hands-on security experience- advantage