Marketing Manager / Growth Marketing Manager (SAAS, B2B, ABM, Health)

At Neurotek, we measure human attention.

Thousands of behavioral-health professionals - psychiatrists, clinicians, psychologists, social workers, and educators use our cloud-based assessment, MOXO, to help improve attention and executive functioning worldwide.

We’re a small team of 10 people based in Hofit (Near Bet Yanai, Caesarea) Israel, but we make a global impact. In 2024 alone, over 200,000 MOXO assessments were completed, and we’ve surpassed 1.2 million assessments in the past decade.

We’re now seeking a Marketing Manager / Growth Marketing Manager to own and execute our marketing strategy across two core growth engines -  Enterprise and SMB.

This is a hybrid role combining strategy and hands-on execution: driving awareness, education, and conversion through data-driven marketing, scalable digital programs, and close collaboration with Sales and Product.

• Build MOXO into the global standard for digital attention assessment.
• Drive qualified clinician signups, activation, and purchases through data-driven digital campaigns.
• Establish thought leadership through research-based storytelling, education, and professional engagement.
• Own the full marketing roadmap across Enterprise and SMB segments, aligned with 2025–2026 GTM plans.
• Define messaging frameworks, positioning, and campaign priorities for diverse audiences - from C-suite executives to clinicians.
• Maintain a unified brand narrative built on clinical credibility, digital simplicity, and global reach.

• Own all paid and organic acquisition channels
• Build and optimize digital funnels for self-serve trials, demo requests, and test purchases.
• Lead webinars, conferences, and training initiatives - converting education into activation.
• Develop lifecycle campaigns and marketing automations to nurture prospects and improve retention.

• Define and maintain a consistent, high-impact brand voice across websites, campaigns, and product materials.
• Plan and produce educational and marketing content (webinars, blog posts, guides, case studies, white papers).
• Work with designers and agencies to create visuals, landing pages, and campaign materials that reflect brand identity.
• Manage social media presence, community engagement, and professional collaborations.
• Partner with the Product team to communicate new features and align messaging with user needs.

• Plan and execute MOXO-hosted webinars, digital conferences, and external speaking opportunities.
• Manage participation in key industry events and professional associations 
• Build and maintain marketing partnerships with clinical networks and educational platforms.

• 3+ years of marketing experience in SaaS, digital health, or technology startups.
• Demonstrated success with ABM (Account-Based Marketing) and Enterprise sales enablement, supporting both low- and high-touch outreach.
• Deep understanding of B2B and PLG marketing models - ability to design funnels that educate, convert, and retain users.
• Proven track record running digital campaigns, webinars, and events that drive measurable growth.
• Strong hands-on experience with performance marketing, SEO/SEM, and analytics tools (Google Ads, HubSpot, etc.).
• Excellent written and verbal English; able to translate complex ideas into clear, engaging content.
• Experience managing designers, agencies, and freelancers, with a collaborative, creative mindset.
• Comfortable working in a fast-paced, global startup with evolving priorities.
• Background in behavioral health, digital diagnostics, or SaaS healthcare - a strong advantage.

Just a heads up:

Our office is located in Hofit (Near Bet Yanai, Caesarea). We work in a hybrid model - 3 days in the office and 2 days from home.

This job description indicates the general nature and level of work expected. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required by the incumbent. Incumbents may be asked to perform other duties as required.

Neurotek is an equal opportunity employer who agrees not to discriminate against any employee or job applicant because of race, color, religion, national origin, sex, physical or mental disability, or age.