Head of Growth & Brand for Canopy.us

Canopy (part of Netspark) is the leading AI-powered app that protects families and adults from harmful online content. We’re growing and looking for a data-driven storyteller to lead brand and growth. This is a unique opportunity to be part of a mission-driven, innovative company at the forefront of AI for Good.

As Head of Growth & Brand, you’ll sit at the intersection of strategy, creativity, and analytics - building demand, shaping our brand narrative, and scaling awareness and acquisition across paid media, social media, and influencers.

What You’ll Do

• Lead top-of-funnel growth. Drive campaigns that create and capture demand.

• Manage and collaborate with agencies and vendors to optimize Meta, Google, Apple Search Ads, and social media.

• Act as the marketing hub across internal and external contributors — ensuring smooth coordination between analysts, developers, designers, ad specialists, and the retention and lifecycle teams.

• Ensure data, tracking, and reporting systems support accurate and timely marketing insights. Own and optimize marketing analytics tools: AppsFlyer, GA4, Power BI, and attribution dashboards.

• Monitor CAC, conversion rate, and campaign ROI; produce insights and recommendations for leadership.

• Oversee creative production and ensure every ad, landing page, and asset reflects our mission and drives performance.

Requirements

• 5+ years in growth or acquisition for D2C or subscription apps with media budgets of over $100K/month.

• Experience with analytics/attribution tools like AppsFlyer, Google Analytics, Power BI, Apple Store Connect and Google Play Console.

• Relevant Bachelor's degree.

• Deep understanding of data, analytics, and performance measurement.

• Exceptional command of English and storytelling.

• Experience managing cross-functional teams and multiple vendors.

If you want to build the future of online safety - let’s talk.