Senior Growth Marketing Manager

We're actively recruiting a Senior Growth Marketing Manager as we continue to scale our team here at M-KOPA. You'll turn data, experiments, and creative ideas into scalable growth systems that unlock financial inclusion for millions across Africa.

The Impact

Your campaigns will directly drive measurable customer and revenue growth while creating financial inclusion for Africa's traditionally excluded. We've already helped over 7 million customers access over $2 billion in credit. It's your chance to be part of something that's literally transforming lives across an entire continent

The Opportunity

Mission-driven growth marketing: This is a rare opportunity to do genuinely meaningful work that scales - you'll drive growth for products that unlock financial progress for millions of people across Africa who've been excluded from traditional banking, while working at a profitable, rapidly-scaling fintech that's cracked one of the hardest problems in emerging markets

Global recognition: Join a company named by TIME 100 as one of the world's most influential and by the Financial Times as Africa's fastest-growing for 4 consecutive years (2022-2025)

Shape the growth playbook: You'll design experiments, prove what works, and turn learnings into scalable frameworks and repeatable systems - working with one of Africa's richest proprietary datasets and a unique distribution model (30,000+ field agents + 300 telesales agents + digital channels)

Solve challenging & interesting problems: Work on customer lifetime value, lifecycle progression, alternative credit, and multi-market scale with real autonomy to shape strategy and execute it yourself

Environmental impact: We're carbon-negative, having displaced over 2.1 million tonnes of emissions

If you're a growth marketer who's ready to move beyond optimising conversion rates for trivial products and want to build something that matters while accelerating your career in one of the world's fastest-growing tech ecosystems, this is it.

What You'll Do

At M-KOPA, you'll bridge strategy and execution - designing, running, and optimising digital campaigns that drive measurable customer and revenue growth. You'll partner closely with Product, Data, and Telesales teams to uncover insights, test hypotheses, and translate learnings into repeatable playbooks.

Your mission: make every campaign smarter, faster, and more profitable than the last.

Your Core Responsibilities

Design and execute growth experiments: Identify friction points in the customer journey and run structured tests (creative, audience, incentive, or channel) to improve acquisition, activation, and retention

Own campaign strategy and performance: Develop cross-channel campaign plans (WhatsApp, SMS, telesales, Direct Sales Agents) aligned with growth goals. Track and analyse funnel performance to spot new opportunities

Translate data into strategy: Interpret dashboards, segment users, and recommend next actions that maximize ROI and customer lifetime value

Collaborate cross-functionally: Partner with Product, Telesales, and Operations to align campaign messaging, offers, and timing - ensuring experiments connect with real customer behaviour

Your Environment

Growth Marketing Tech Stack:

Tools: CleverTap/Braze, GA4, Amplitude, Looker, or similar omnichannel engagement platforms

Channels: WhatsApp, SMS, telesales, and integrated Direct Sales Agent networks

Data: Proprietary customer insights spanning millions of transactions across 5 African markets

What You Need

You're a proven growth marketer who can design experiments, interpret data, and scale what works. You understand omnichannel campaigns and know how to bridge creative strategy with analytical rigour to drive measurable business outcomes.

Required Experience:

5–8 + years of experience in Growth, Product Marketing, or Lifecycle/Performance roles - ideally at a fintech, telco, e-commerce, or subscription company (bonus if you've worked in emerging markets or with pay-as-you-go models like M-KOPA's)

Proven experience leading growth initiatives end-to-end (strategy experiment scale)

Familiar with omnichannel engagement tools like CleverTap/Braze, GA4, Amplitude, or similar

Location & Benefits

Fully remote role within UTC -1 to UTC +3 time zones

Work with diverse teams across UK, Europe, and Africa

Professional development programs and coaching partnerships

Family-friendly policies and flexible working arrangements

Well-being support and career growth opportunities

Our Mission

We create financial inclusion for the traditionally excluded through a fair, flexible, customer-centric financing model. We strive to drive greater inclusion of women, youth, and low-income communities.

Our Impact

Our technology has created measurable change:

Connected : 2.5 million first-time mobile internet users connected

Prosperous : 62% of customers use M-KOPA smartphones for income generation, with 35,000+ livelihoods created for agents

Green : 2.1 million tonnes of CO₂ avoided through clean energy products, with over 127,700 circular economy products provided

Ready to build growth systems that create real-world financial inclusion while advancing your career in fintech?

Why M-KOPA?

At M-KOPA, we empower our people to own their careers through diverse development programs, coaching partnerships, and on-the-job training. We support individual journeys with family-friendly policies, prioritize well-being, and embrace flexibility.

Join us in shaping the future of M-KOPA as we grow together. Explore more at m-kopa.com.

Recognized four times by the Financial Times as one Africa's fastest growing companies (2022, 2023, 2024 and 2025) and by TIME100 Most influential companies in the world 2023 and 2024 , we've served over 6 million customers, unlocking $1.5 billion in cumulative credit for the unbanked across Africa.

Important Notice

M-KOPA is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained staff. Women, minorities, and people with disabilities are strongly encouraged to apply.

M-KOPA explicitly prohibits the use of Forced or Child Labour and respects the rights of its employees to agree to terms and conditions of employment voluntarily, without coercion, and freely terminate their employment on appropriate notice. M-KOPA shall ensure that its Employees are of legal working age and shall comply with local laws for youth employment or student work, such as internships or apprenticeships.

M-KOPA does not collect/charge any money as a pre-employment or post-employment requirement. This means that we never ask for ‘recruitment fees’, ‘processing fees’, ‘interview fees’, or any other kind of money in exchange for offer letters or interviews at any time during the hiring process.

Applications for this position will be reviewed on a rolling basis. Shortlisting and interviews will take place at any stage during the recruitment process. We reserve the right to close the vacancy early if a suitable candidate is selected before the advertised closing date.

If your application is successful M-KOPA undertakes pre-employment background checks as part of its recruitment process, these include; criminal records, identification verification, academic qualifications, employment dates and employer references.