CRM Manager

RealPlay is a fast-growing, innovative gaming startup focused on creating high-retention, engaging experiences in the social space across the US and Canada. Our players are at the heart of everything we do — and our CRM is a key part of how we keep them engaged, rewarded, and coming back for more.

We’re looking for a dynamic CRM manager to lead our email marketing and push notification strategies, ensuring seamless campaign execution across our studios.

Responsibilities

• Develop and execute a comprehensive CRM strategy to enhance user engagement and support key business objectives across all studios.
• Own and manage the end-to-end Push notifications and Email marketing strategy, leveraging the full capabilities of the CRM platform and maintaining the relationship with the provider.
• Oversee the optimization of all communication channels—including push notifications, emails, SMS, and in-app messages—to drive impactful CRM campaigns and automated user journeys.
• Analyze campaign performance metrics, maintain clear reporting, and build dashboards to track success, evaluate KPIs, and uncover actionable insights for improving user engagement.
• Collaborate cross-functionally with LiveOps, Product, Monetization, Creative, and Data teams to align campaigns with game events, player journeys, and broader business strategy.
• Work closely with the analysis team to enhance audience segmentation, customer modeling, and campaign performance reporting.
• Define measurable KPIs and regularly review campaign outcomes to ensure alignment with strategic goals.
• Oversee team operations, planning, processes, and effectiveness, including capacity review, task allocation, and continuous improvement of workflows.
  
  

• 2+ years of experience in CRM within the mobile gaming industry.
• Excellent communication abilities with a track record of collaborating effectively with various stakeholders and cross-functional teams.
• Familiarity with relevant CRM tools and platforms such as Braze, One Signal, Clever Tap, etc
• Strong analytical skills, adept at handling sizable datasets.
• Demonstrated success in project execution and assuming complete ownership of initiatives.
• Advanced proficiency in English