Engagement Manager

About this role

Finonex is a global high-tech company building trading platforms for leading financial institutions and brokers worldwide. With a fast-growing team across Israel, we foster a collaborative and agile environment where people, technology, and innovation drive our success.

We are looking for an experienced and data-driven Engagement Manager to lead and optimize all client communication across our digital channels — including email, SMS, and push notifications. This role plays a central part in driving client activation, engagement, and retention through automated and personalized communication journeys.

You will be responsible for designing, managing, and analyzing large-scale communication programs that target both potential and existing clients. The ideal candidate is a strategic thinker who combines strong analytical abilities, marketing automation expertise, and proven leadership skills to deliver measurable business impact.

On This role you will:

• Lead client communication strategy across mass-engagement channels (email, SMS, push notifications, and in-app messaging).
• Develop and optimize automated communication processes to engage new leads, onboard clients, and retain existing users.
• Design and manage customer journeys — from initial contact to long-term retention — using advanced marketing automation tools.
• Analyze performance metrics (open rates, CTRs, conversions, retention rates, etc.) and deliver actionable insights to improve outcomes.
• Collaborate with marketing, product, and analytics teams to ensure consistent and effective client messaging aligned with business goals.
• Oversee segmentation and personalization strategies to increase relevance and engagement.
• Manage a small team responsible for campaign execution and reporting.
• Continuously test and iterate communication content, frequency, and automation logic to maximize impact.

Requirements

• 5+ years of experience managing large-scale client communication or CRM programs in a data-driven organization (finance, fintech, telecom, or e-commerce experience preferred).
• Proven experience marketing automation platforms (such as Braze, Optimove, Smartico or similar).
• Strong analytical skills with the ability to interpret data, build dashboards, and translate insights into action.
• Excellent project management and leadership abilities — able to coordinate multiple campaigns and stakeholders simultaneously.
• Hands-on knowledge of audience segmentation, A/B testing, lifecycle campaigns, and retention marketing.
• Strong communication skills with a results-oriented mindset and attention to detail.

Nice to Have

• Experience in financial services or trading platforms.
• Familiarity with data visualization tools (Tableau, Power BI, Google Data Studio).
• Understanding of customer lifecycle metrics (LTV, churn, CAC, retention cohorts).