Senior UA Manager

Company Description

GOAT Entertainment Studios is a mobile gaming company focused on creating, launching, and scaling AAA mobile games. Our dedicated studios deliver user-first experiences through outstanding gameplay, high production values, and culturally resonant content. Established in 2021, GOAT is committed to shaping the future of mobile gaming by building industry-defining titles and empowering the talented teams behind them.

Role Description

This is a full-time, on-site role for a Senior UA Manager located in Herzliya. The Senior UA Manager will be responsible for developing, executing, and optimizing user acquisition strategies. Daily tasks include managing UA campaigns, analyzing performance data, identifying trends, and making data-driven decisions to improve campaign performance. Additionally, the role involves collaborating with cross-functional teams to align UA efforts with broader company goals and staying informed about industry trends and best practices.

Qualifications

• 3+ years of experience in managing user acquisition campaigns and strategies in the gaming industry
• Proficiency in analyzing performance data and making data-driven decisions
• Strong understanding of the mobile gaming industry and market trends
• Excellent communication and collaboration skills
• Ability to work on-site in Herzliya
• Bachelor's degree in Marketing, Business, or related field; advanced degree is a plus
• Experience with digital marketing tools and platforms
• Proven track record of optimizing high-scale campaign performance and achieving KPIs