Digital Marketing Manager

PPC Campaign Manager

Location: Tel Aviv. On-site (WeWork Midtown, 34th floor, ocean view)

About the role

Sorbet Agency is hiring a full-time PPC Campaign Manager to plan, build, and optimize performance campaigns across Google Ads and Meta. You will drive both lead generation and e-commerce growth for global clients, manage budgets, analyze results, and improve ROI through testing and automation.

What you’ll do

• Own end-to-end PPC on Google Ads and Meta - strategy, structure, execution, optimization
• Perform keyword research, write and test ad copy and creatives, manage audiences
• Set up tracking and measurement - GA4, UTM hygiene, Google Tag Manager, conversion events
• Build reports and translate data into clear next steps
• Run A/B tests and iterate on landing pages with clear briefs for CRO
• Collaborate with account managers, designers, and content to hit growth targets
• Automate lead flows and campaign processes using Zapier and Make
• Maintain and improve lead quality from ad click to CRM, including basic CRM hygiene and integrations

Requirements

• 2+ years hands-on PPC experience at an advertising company or marketing agency
• Proven results in lead generation and e-commerce performance with measurable ROI
• Strong English - our clients are global
• Marketing and web analytics expertise, including GA4 and data-driven decision making
• Hands-on experience with Google Tag Manager, conversion tracking setup, and attribution
• Ability to analyze data, spot insights, and optimize campaigns independently
• Knowledge of SEO and SEM best practices
• Experience working with CRM systems and aligning campaigns with pipeline goals
• Practical experience with Zapier and Make and process automation

Nice to have

• Familiarity with Figma and Canva
• Familiarity with website platforms like Wix, Webflow, and WordPress
• Hands-on experience with Taboola, Outbrain, LinkedIn Ads, and TikTok Ads

About Sorbet

Sorbet is a boutique marketing agency, offering a premium service across digital marketing, branding, and web design. Sorbet is a Google Partner and a Wix Partner.

Perks

• Weekday Happy Hour
• Weekly Yoga and Pilates