CRM Manager

Play Perfect is a fast-growing mobile gaming company that provides entertainment to millions of users around the world. The company is headquartered in Tel Aviv.

With a team of talented and passionate developers, designers, industry experts and gamers, Play Perfect is at the forefront of creating immersive gaming experiences that engage players on a whole new level.

As we continue to push the boundaries of what is possible in gaming, Play Perfect is poised to shape the future of the industry and redefine what it means to be a skill-based gaming company.

As we expand, we're looking for a rockstar CRM Manager to join our great team!

Responsibilities:

• Develop and execute a robust CRM strategy geared towards enhancing user engagement and meeting key business objectives.
• Oversee the optimization of communication channels, including push notifications, emails, and in-app messages, to drive impactful CRM campaigns and user journeys.
• Analyze campaign performance metrics, maintain detailed reports, and utilize dashboards to track success and uncover actionable insights for improving user engagement.
• Build and optimize campaigns, orchestrate automated journeys, set up control groups, holdouts, and A/B tests, monitor campaign health, delivery, and data sync status, and continuously iterate based on performance and test results.
• Analyze CRM performance using analytics CRM and internal BI tools, track key KPIs such as retention (D1/D7/D30), LTV, ARPU, churn, open/click/conversion rates. Provide insights and recommendations to improve results and align with broader business goals.
• Collaborate cross-functionally with LiveOps, Product, Monetization, Creative, and Data teams to align campaigns with game events, player journeys, and business strategy.

Requirments:

• At least 3 years of experience in CRM, email marketing, or marketing automation.
• Excellent communication abilities with a track record of collaborating effectively with various stakeholders and cross-functional teams.
• Familiarity with relevant CRM tools and platforms such as Braze, One Signal, Clever Tap, etc
• Strong analytical skills, adept at handling sizable datasets.
• Demonstrated success in project execution and assuming complete ownership of initiatives.
• Advanced proficiency in English