Email Marketing Manager

Guesty is the all-in-one platform helping hospitality businesses around the world automate, optimize, and scale their operations. We’re a fast-growing global startup that’s transforming how the industry works — from guest experience to business growth.

With a powerful suite of features and integrations with 150+ industry partners — including Airbnb, Vrbo, Booking.com, Expedia, Google Travel, and many more — Guesty empowers property managers to deliver top-tier guest experiences while running more efficient, data-driven operations.

We’re proud to have over 900+ team members across 16 countries worldwide, all working together to build the future of hospitality technology.

If you’re looking to grow your career in a dynamic, global, and impact-driven environment, we’d love to hear from you.

We are looking for a creative and data-driven Email Marketing Manager to manage, execute, and optimize our email and SMS programs. This role will focus on building targeted segments, implementing nurture journeys, and delivering personalized content that drives engagement, acquisition, retention, and conversion, all aligned with our strategic goals.

Responsibilities:

• Email Campaign Execution: Manage the end-to-end process of email creation and deployment via HubSpot, ensuring timely delivery for various stakeholder requests.
• Audience Segmentation & QA: Create precise audience segments within HubSpot and rigorously QA all emails to ensure accuracy, deliverability, and optimal presentation.
• Performance Optimization: Continuously monitor and analyze email KPIs (Open Rate, CTR, Conversion) to identify insights and implement A/B tests for ongoing improvement.
• Stakeholder Collaboration: Work closely with internal teams to understand campaign objectives and translate them into effective email strategies.
• Template & Workflow Management: Maintain a library of high-performing email templates and optimize automated workflows to enhance efficiency.
• Compliance: Ensure all email activities adhere to global data privacy regulations (GDPR, CAN-SPAM, etc.).
  
  

• 3+ years of hands-on experience in email marketing, preferably within a B2B SaaS environment.
• Expertise in HubSpot is essential.
• Strong analytical skills with a focus on data-driven decision-making.
• Excellent attention to detail and ability to manage multiple projects.
• Solid understanding of email marketing best practices and deliverability.
• Collaborative mindset with strong communication skills.