Email Marketing Manager

Description

We are looking for a passionate, creative, and experienced CRM Manager to join our marketing team. Responsible for planning, creating, and analyzing daily cross-channel campaigns to maximize engagement and retention efforts that directly impact the business's growth and revenue goals.

Responsibilities

• Manage hands-on customer communication channels such as email marketing, SMS, in-app messaging, and newsletters to keep customers engaged and informed.
• Ideate and execute CRM strategies that encourage customer retention and loyalty.
• Build, implement, and optimize trigger-based campaigns and lifecycle flows.
• Regularly monitor retention KPIs performance data and analyze results by tracking and A/B testing campaigns to guide improvements.
• Manage and develop creative content, and marketing messaging for customer communications.
• Develop and maintain reports and dashboards to track CRM marketing effectiveness
  
  

• 2-3 years of experience in CRM or email Marketing or lifecycle marketing, Customer retention in B2C marketing roles in an e-commerce environment.
• College / University 1st degree in Marketing, Industrial engineering and management, Business.
• Hands-on experience with marketing automation platforms like Hubspot, Braze, Klavyo, or similar.
• Analytical skills, data-driven marketer with the ability to optimize performance based on data. Applied use of functions like Pivot Tables and Vlookups.
• Experience with Excel/Tableau/Data Studio/Mixpanel.
• A fast learner who is motivated, innovative, and a self-starter with a "can do" attitude.
• Collaborative and able to interact with cross-functional teams, including creative, content, and developers.
• High-Level English is Required.
• French and German speakers - Advantage